The new location has been designed with the brand’s ‘Boho Bungalo’ concept. The look and feel represents Free People’s globe traveling girl and the collections that she curates and displays within her environment.
The store at Valencia Town Center will be unique in that it will also channel a more metropolitan vibe, welcoming customers with a steel storefront and featuring reclaimed wood beams, columns, and doors. In the store’s rear, a custom-carved cash wrap is illuminated by a sunny skylight highlighting mica plaster walls.
Just in time for the fall season, the store will open with a great assortment of the jackets, knits, and denim that Free People’s free-spirited L.A. customer loves so much. A big focus will be on the brand’s jacket shop, featuring a wide variety of styles, shapes, and fabrications.
Apart from denim and fall knits, the store will have a fashion-forward selection of pants and dresses in an autumnal color palette. A variety of skinny and flared bottoms are stocked to pair perfectly with Free People’s selection of graphic tees and tunics.
“We are very excited to open at Westfield Valencia Town Center this month,” say Beth Wehagen, Director of Stores for Free People. “Our West Coast customers are so incredibly passionate about the brand, and we are happy to bring a new boutique into this beautiful community."
Each of the brand’s boutiques has a full team of styling experts to help shoppers get a complete Free People look, but inspiration can also be found with Free People’s online Style Community, FP Me.
This offers all Free People girls a way to share their personal style, create looks, curate collections, and connect with other FP fans. Shoppers in Santa Clarita can now shop the website or new boutique and share their wears with a global fashion Community through FP Me.
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