Home / Knowledge / News / Apparel/Garments / Figleaves unveils new online “Fitting Room”
Figleaves unveils new online “Fitting Room”
22
Aug '13
Figleaves.com, the leading online retailer of more than 200 brands of lingerie, sleepwear, swimwear and activewear, launches a new online "Fitting Room" with the mission of helping women everywhere find a perfectly fitting bra.

The "Fitting Room," which debuted on August 21, 2013 as a special section on the Figleaves.com website, aims to help women find a bra that is such a perfect fit – and so comfortable – that they forget they are even wearing one.  The virtual room includes a special, interactive bra calculator to give insight into the areas that can be improved with fit, along with helpful hints and tips on what to look for when shopping for bras.

"A properly fitting bra can be life-changing," said Irene Dmyterko, Technical Manager at Figleaves.com. "It slims the silhouette, improves posture, and – most importantly – can give women increased confidence."

Highlights of the Figleaves.com "Fitting Room" include:

-Bra size calculator – an interactive guide to see if a woman should go up or down in bra sizing
-Two videos – one illustrating how to properly put on a bra and the other showing what the "perfect" bra fit looks like
-A list of common bra fit problems
-A look into the history of bra fitting
-"The Bra Deconstructed" – a guide to the various parts and components of a bra
-Bra care guides – instructions on how to properly wash and care for bras

During extensive fit research, Figleaves.com learned that the most common problems were women wearing too large of a band and too small of a cup, thus not supporting and lifting the bust properly.  The company found that, on average, women using the new Figleaves.com bra calculator went down one back size and up three cup sizes.  Whereas many women believe they are a 36C, Figleaves.com reports their bestselling sizes to be a 32F and a 34E.

"Often women underestimate their cup size and overestimate their band size simply because they've been improperly fit in the past and because a bra in 34 or 36C is more readily available at a brick-and-mortar retailer where stock is limited," said Dmyterko.  "But, Figleaves.com is solving that problem – not only by revamping the way that bra fit is done – but also by offering the largest selection of designers and the most extensive range of lingerie sizes with bands going from 28-56 and cups ranging from AA-K.

The classic bra size fit system has flaws, including: the tape measure system was only designed for cup sizes A-D, when bras are now available up to a K cup and beyond; the system relies on wearing a bra while being measured, which is skewed if a woman has an improper fit to begin with; and the tape measure system ignores the shape of the ribcage and the proportions of the shoulders to the waist.

"Our new 'Fitting Room' has a wealth of information for women in a very clear and user-friendly format," says Dmyterko.  "This online guidance is helpful, as it allows women to discover their real size and proper bra fit in the privacy of their own home."

Figleaves.com

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search