Pili Carrera is celebrating its 50th anniversary in style. Earlier in the year, the Spanish kidswear brand, favoured by European royals, entered the markets in China and Switzerland. Now, it’s Morocco’s turn, and the brand has just set up its first shop in Casablanca.
The new boutique is in the Anfaplace mall, a cutting-edge leisure and shopping complex on the Casablanca marina. Designed in neutral tones, with wooden ornamental detail and meticulous illumination, the shop has a warm and pleasant atmosphere.
With this latest entry into Morocco, Pili Carrera is now operating in 10 different countries. It is engaged in an ambitious global expansion plan and has made a decisive bid for the Latin American market. With the opening of its first shop in Shanghai in March, the company took the first steps towards retail development in Asia, where it has mid-term plans for further shops.