Home / Knowledge / News / Apparel/Garments / Jennifer Sey named Global Marketing Officer of Levi's
Jennifer Sey named Global Marketing Officer of Levi's
27
Aug '13
The Levi’s brand announced a series of significant management changes to provide a new leadership structure that will drive innovative product and consumer engagement campaigns around the globe.  The changes are effective immediately.

“We’re evolving the Levi’s brand leadership team to include a global product creation, merchandising and marketing structure to help increase our share of consumers’ closets around the world,” said James “JC” Curleigh, executive vice president and president of the Levi’s brand.

“We are confident that the changes we’re making will allow us to build on the brand’s heritage, expand the relationship with our loyal fans and continue to create innovative product solutions to connect with a new generation of fans.”

Jennifer Sey, the current senior vice president of e-commerce, will become the global chief marketing officer for the Levi’s brand, responsible for marketing strategies across all of the Levi’s brand product categories.   She will report to James Curleigh.  Ms. Sey has had a successful marketing career spanning more than 20 years. 

She joined Levi Strauss & Co. in 1999 and has held a variety of leadership positions, including senior vice president of marketing for Dockers brand and vice president of global marketing for the Levi’s brand. 

She led the global re-introduction of the Dockers brand via the Wear the Pants campaign, the global re-launch of Levi’s 501 jean in 2008 and the global repositioning of the Levi’s women’s business with the introduction of its Curve ID “shape not size” initiative. Prior to joining Levi Strauss &Co., Ms. Sey managed advertising at Banana Republic and also held a series of roles at Foote, Cone & Belding.

Karyn Hillman joins the company in the newly created position of chief product officer for the Levi’s brand.  In this role, Ms. Hillman is responsible for developing innovative product assortments and creating compelling product stories across the men’s and women’s businesses worldwide.

She will report to James Curleigh.  Ms. Hillman brings a 22-year successful track record in building global brands, creating compelling and innovative product assortments and driving market share results in the apparel industry.  Most recently, she was the global head of product creation at Calvin Klein Jeans and Accessories. 

Prior to that Ms. Hillman was a key leader at Gap Inc. for 20 years in a variety of roles, including senior vice president of merchandising for Gap brand where she oversaw women’s, men’s, accessories and Gap Body.


Must ReadView All

Textiles | On 23rd Aug 2017

US govt initiates Section 301 investigation of China

The US government has initiated an investigation of China under...

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Pakistan minister seeks ideas to boost textile sector

The Pakistani Government will come out with short- and long-term...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search