Staying true to the brand’s design philosophy of feminine, flirty and chic, the AW’13 range is a versatile blend of elegant daywear and glamorous eveningwear perfectly complemented with a new line of accessories.
Key pieces include flattering dresses, beautifully cut coats and luxurious knitwear incorporating fabrics such as lace, brocade and tweed.
The Autumn Winter collection revolves around four distinct trends hot off the international runways, all reinterpreted for the modern woman. Whether powering up your 9 to 5 style or letting loose your bohemian soul, every fashion personality will find her flair.
Take a journey into the Orient with the Asian Reminiscence. Taking inspiration from Japanese paintings, the styles have a fluid aesthetic with subtle touches such as the asymmetric layered collars created using the origami techniques. The colour palette remains sober with varying hues of cherry blossom. In Rapture, watch as colour is churned into the ecstatic expression of true happiness and boundless liberty.
Happy tones of pink, blue, coral and apple greens decline into their darker tones to create a colour blocked effect. Denims continue in their bright expression with zip detailing. Taking on the popular military trend with an empowering twist, the Urban Utility theme finds beauty in passémenterie, frogging and symbolic decoration.
Elaborate embellishments in the form of braided patterns, gold threads and brass buttonsalong with a rich usage of the power hues of red & blue call out for attention with a no-nonsense attitude. Vintage Romance brings out a gentler side with a soft palette and clean lines finished with sophisticated tailoring. Luxurious flat knits and wovens are given a hint of shine, revamping the wardrobe staples into timeless fashion.
The Autumn Winter2013 collection is available in all ELLE boutiques across the country as well as on ellefashionwear.in
About ELLE Fashionwear:
ELLE fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE.
ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women. The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism. The product lines for the Indian market comprise of womenswear, kidswear and accessories.
Apparel/Garments | On 24th Apr 2017
ColDesi, a pioneer in the direct to garment printer business, has...
Textiles | On 24th Apr 2017
US' National Council of Textile Organisations has favoured President...
Textiles | On 24th Apr 2017
Scientists at NASA are designing advanced woven metal fabrics for a...
‘The terms eco-friendly and organic are common but everyone perceives them ...
Shingora Textiles Ltd
‘In terms of fabric, the fastest growing category for us is a blend of...
Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd
Increasing prices and lack of demand main issues facing industry
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
The Indian market has huge potential in technical textiles, and by far,...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
"Now we can see the Russian trend in international fashion. And Russian...
Apparel/Garments | On 22nd Apr 2017