Staying true to the brand’s design philosophy of feminine, flirty and chic, the AW’13 range is a versatile blend of elegant daywear and glamorous eveningwear perfectly complemented with a new line of accessories.
Key pieces include flattering dresses, beautifully cut coats and luxurious knitwear incorporating fabrics such as lace, brocade and tweed.
The Autumn Winter collection revolves around four distinct trends hot off the international runways, all reinterpreted for the modern woman. Whether powering up your 9 to 5 style or letting loose your bohemian soul, every fashion personality will find her flair.
Take a journey into the Orient with the Asian Reminiscence. Taking inspiration from Japanese paintings, the styles have a fluid aesthetic with subtle touches such as the asymmetric layered collars created using the origami techniques. The colour palette remains sober with varying hues of cherry blossom. In Rapture, watch as colour is churned into the ecstatic expression of true happiness and boundless liberty.
Happy tones of pink, blue, coral and apple greens decline into their darker tones to create a colour blocked effect. Denims continue in their bright expression with zip detailing. Taking on the popular military trend with an empowering twist, the Urban Utility theme finds beauty in passémenterie, frogging and symbolic decoration.
Elaborate embellishments in the form of braided patterns, gold threads and brass buttonsalong with a rich usage of the power hues of red & blue call out for attention with a no-nonsense attitude. Vintage Romance brings out a gentler side with a soft palette and clean lines finished with sophisticated tailoring. Luxurious flat knits and wovens are given a hint of shine, revamping the wardrobe staples into timeless fashion.
The Autumn Winter2013 collection is available in all ELLE boutiques across the country as well as on ellefashionwear.in
About ELLE Fashionwear:
ELLE fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE.
ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women. The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism. The product lines for the Indian market comprise of womenswear, kidswear and accessories.
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