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Pepe Jeans brings global store concept to Mumbai
Sep '13
Pepe Jeans London relaunches its High Street Phoenix store based on the global store design concept. This is the first store in India which is a replica of its international stores.

This new Pepe Jeans store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new internationally driven experience of fashion.

As Pepe always looks forward to aligning its store layouts to those present internationally, this newly revamped store has created a place where fashion meets fine craftsmanship and quality along with a larger than life appeal. After establishing itself as a street-inspired fashion brand globally, Pepe Jeans London is all set to enthrall the city with this fabulous store.

Spread across 900 sq. ft, this newly revamped Pepe Jeans store at Sky Zone, Lower Parel promises to be one of the most innovative, contemporary and universally designed concept stores, well designed with props, VM elements, innovative fixtures and various wall displays, on par with global standards.

On entering the store one drifts into the streets of London. Separate wall units and display systems dedicated for various collections add to the grandeur of the store.

Not forgetting the distinct denim wall with a huge white union jack background, highlights the new fits, styles and washes introduced this season. A mix of the trendy array of shelves, and the stylish mannequins exhibits Pepe’s youthful, fashionable and international appeal. VM props like lamps, trunks and spools add to the vintage look of the store.

The store displays 1200 classic British inspired merchandise from the latest Fall Winter’13 Collection of Pepe Jeans. The FW’13 Collection is all about contemporary fashion for the strong and independent youth with an urban attitude and a romantic twist.

It includes various styles of denims and winter wear covering shirts, skirts, knits and accessories for both men and women. Pepe Jeans London continues to introduce a new way of dressing, in perfect tune with the most avant-garde trends that rule fashion.

Pepe Jeans has reinforced its presence at High Street Phoenix, one of the fashion hubs of Mumbai with this newly revamped store which is on par with the international store layouts & trends. Iconic British Guards are stationed at the entrance of the store to provide a sense of British legacy. International female models at the store will recommend the customers on what to buy, providing a highly personalized way of shopping.

About Pepe Jeans London:

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Pepe Jeans

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