Home / Knowledge / News / Apparel/Garments / 40% of online shoppers prefer visual images – survey
40% of online shoppers prefer visual images – survey
10
Sep '13
WeSEE reveals that three-quarter (74%) of UK consumers say that traditional text-based keyword queries are inefficient in helping them find the right items online, with 15% of these shoppers saying they regularly encounter trouble finding what they’re looking for using keyword searches. Considering that 73% of people shop online by entering a search term into a search engine, retailers that rely on solely keyword search miss out on significant business. 
 
While search is currently one of the dominant methods for online shopping, many are starting to prefer a more personalised experience when shopping online. In fact, 40% of shoppers would like their online shopping experience to be more visual, image-based and intuitive: one in four say they would like items suggested based on websites they’ve historically visited, 16% said they’d like product recommendations based on images they’ve shared, liked or uploaded whilst 12% would like to be able to buy items that they see on social networks without navigating away from the page.
 
The Visual Generation
The research reveals that shoppers aged 18-34 make up a new visual generation for whom images regularly inspire purchases. 40% of under 35s say they have used their mobile device to take a picture of a specific item on the high street to buy once they get home, whereas only 30% take pictures to inspire shopping at a later date. 
 
These visual shoppers are interested in the latest shopping technologies – three-quarters of 18-34 year-olds would like more visual technologies incorporated into online and mobile shopping. 45% under 35s say they would like to be able to take a picture of an item with their mobile and be linked directly to a site to but it. 
 
One in three (32%) would like to be able to upload a picture and be shown similar items, and a third (33%) of this demographic would like to be able to know where to buy high street versions of celeb outfits seen in images online. The shape and style of an item – rather than its text-based description – is a key consideration, with two-thirds (65%) of consumers rating it ‘important’ or ‘critically important’ in finding the right item.
 
 

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search