Home / Knowledge / News / Apparel/Garments / 40% of online shoppers prefer visual images – survey
40% of online shoppers prefer visual images – survey
10
Sep '13
WeSEE reveals that three-quarter (74%) of UK consumers say that traditional text-based keyword queries are inefficient in helping them find the right items online, with 15% of these shoppers saying they regularly encounter trouble finding what they’re looking for using keyword searches. Considering that 73% of people shop online by entering a search term into a search engine, retailers that rely on solely keyword search miss out on significant business. 
 
While search is currently one of the dominant methods for online shopping, many are starting to prefer a more personalised experience when shopping online. In fact, 40% of shoppers would like their online shopping experience to be more visual, image-based and intuitive: one in four say they would like items suggested based on websites they’ve historically visited, 16% said they’d like product recommendations based on images they’ve shared, liked or uploaded whilst 12% would like to be able to buy items that they see on social networks without navigating away from the page.
 
The Visual Generation
The research reveals that shoppers aged 18-34 make up a new visual generation for whom images regularly inspire purchases. 40% of under 35s say they have used their mobile device to take a picture of a specific item on the high street to buy once they get home, whereas only 30% take pictures to inspire shopping at a later date. 
 
These visual shoppers are interested in the latest shopping technologies – three-quarters of 18-34 year-olds would like more visual technologies incorporated into online and mobile shopping. 45% under 35s say they would like to be able to take a picture of an item with their mobile and be linked directly to a site to but it. 
 
One in three (32%) would like to be able to upload a picture and be shown similar items, and a third (33%) of this demographic would like to be able to know where to buy high street versions of celeb outfits seen in images online. The shape and style of an item – rather than its text-based description – is a key consideration, with two-thirds (65%) of consumers rating it ‘important’ or ‘critically important’ in finding the right item.
 
 


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search