Home / Knowledge / News / Apparel/Garments / Competition may intensify in Chinese infant wear market
Competition may intensify in Chinese infant wear market
12
Sep '13
Competition is likely to intensify further in the Chinese infant wear market over the next few years as many new companies would enter the business in view of the market’s high growth potential, according to experts.
 
Baby wear industry in China is still in its infancy. Although the number of existing enterprises is more, most of them are small and medium enterprises, mainly because the industry started with low threshold for capital and technology.
 
Moreover, small-scale industries are in a dispersed state, and branding in baby wear is yet to be built.
 
But at the same time, the infant wear industry is also showing great potential for development. In 2013, around 68 percent of enterprises engaged in the production of infant wear are expected to achieve 20 percent growth, while 29 percent of companies are expected to achieve more than 50 percent growth.
 
Some new entrants in business are expected to achieve even 100 percent growth during the year, according to report from baby industry related organizations.
 
The current baby wear industry is in a healthy state in China, but as more and more enterprises enter the business, the market competition is set to become more intense, according to industry analysts.
 
From the point of view of brand development in infant wear sector, the operating system of the industry as a whole is still weak and several small and medium brands have not even entered the stage of product segmentation and category management.
 
Meanwhile, second-tier urban consumers are becoming more and more rational in their shopping of baby wear. They are increasingly becoming concerned about the brand, product quality, product safety, and other aspects.
 
Hence, the Chinese infant wear market offers huge opportunities, but also intensified competition, especially in branded products, in the coming years.
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Apr 2017

Boohoo's revenue increases 51% to reach £294.6 mn

Fashion e-commerce marketplace Boohoo has recorded a 51 per cent...

Apparel/Garments | On 27th Apr 2017

Amazon catching up with Flipkart in India: RedSeer

Online marketplace Amazon India has caught up with its biggest rival...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search