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Neo Lux clothing lights path to night time fashion
16
Sep '13
Neo Lux CEO, Sheldon Williamson, launched his fashion career with his new brand of Electroluminescent Wire(EL WIre) clothing. The Ohio based company is hoping to break into the fashion world. His uniquely designed light up hoodies promise to bring safety and style to night goers everywhere.

Runners and walkers who are looking for a way to stand out, more than just with flashlights and hope, are praising the product as revolutionary. And the fashion community has also embraced the new light up wear, claiming it will be the next big thing in fashion.

Audra is disabled and her mother would fear for her safety every night while she played outside in her wheelchair. Overwhelmed by Tonya’s story, Sheldon made plans to hand deliver her several samples of his light up hoodie. Upon delivery, he was so impressed with Audra’s attitude and life outlook... he decided then and there to try to help her become more able.

"After getting hit by a car while I was out one night, I realized that the driver just couldn't see me. I needed some way to make my presence known, and that's when I had the idea." -Sheldon Williamson

Neo Lux


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