Home / Knowledge / News / Apparel/Garments / Neo Lux clothing lights path to night time fashion
Neo Lux clothing lights path to night time fashion
16
Sep '13
Neo Lux CEO, Sheldon Williamson, launched his fashion career with his new brand of Electroluminescent Wire(EL WIre) clothing. The Ohio based company is hoping to break into the fashion world. His uniquely designed light up hoodies promise to bring safety and style to night goers everywhere.

Runners and walkers who are looking for a way to stand out, more than just with flashlights and hope, are praising the product as revolutionary. And the fashion community has also embraced the new light up wear, claiming it will be the next big thing in fashion.

Audra is disabled and her mother would fear for her safety every night while she played outside in her wheelchair. Overwhelmed by Tonya’s story, Sheldon made plans to hand deliver her several samples of his light up hoodie. Upon delivery, he was so impressed with Audra’s attitude and life outlook... he decided then and there to try to help her become more able.

"After getting hit by a car while I was out one night, I realized that the driver just couldn't see me. I needed some way to make my presence known, and that's when I had the idea." -Sheldon Williamson

Neo Lux

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search