The unveiling of this new multi-sector fashion event aimed at professionals, whose exhibition is the result of combining SIMM, the Madrid International Fashion Fair, with MODACALZADO+IBERPIEL, the International Footwear and Leather Goods Trade Fair, fulfilled the organiser's objective of bringing clothing, footwear and accessory companies together under the same roof, effectively shaping the most important fashion showcase on the Iberian Peninsula.
In total, over a period of three days the trade fair welcomed some 17,423 buyers. Of this number, 11% attended the event from 70 different countries. Portugal, Italy, France, Russia, Mexico and Poland were the countries that sent the largest numbers of trade buyers to MOMAD.
From Spain itself, Andalusia, Galicia, Castile-Leon, Catalonia, Madrid, the Valencian Region, Castile-La Mancha and the Basque Country were the regions that sent the largest numbers of buyers to the event.
Within an exhibition area measuring 16,000 square metres (58% corresponded to clothing and 42% to footwear and accessories), Momad Metrópolis brought together some 1,300 Spanish and foreign clothing footwear and accessory companies with their latest ideas and collections for next Spring/Summer 2014 and, under the heading of immediate delivery ready-to-wear fashion, their collections for Autumn/Winter 2013.
The exhibition itself was structured around market segment, style and moment of use, based on three wide-ranging sections: METRO, COSMO and READY.
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