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Lewis & Taylor add Liberty Art floral fabric range
21
Sep '13
Traditionally there have been a few staple shirts most men have in their closet. These have included the classic blue shirt and the white Oxford Cotton Button Down (OCBC) shirt, but current style dictates that now this list should also include the floral dress shirt. Therefore Lewis and Taylor have added a range of floral fabric to their site.

Lewis and Taylor’s team have added floral fabrics from Liberty Art prints, and other high quality sources, allowing customers to the ability create a vibrant looking custom dress shirt with the highest levels of tailoring. There are now offer over 500 fabrics, with the vast majority being formal dress shirting from the likes of Thomas Mason and Alumo.

Lewis and Taylor have continued to enhance their industry leading web-based fabric selector by the addition of a filter for floral prints. The selection can be further refined by colour and thread size, to allow each customer to quickly choose the exact fabric they want.

As Ed Rossiter the CEO of Lewis and Taylor notes, “Although I normally wear a formal shirt, I also have a few floral print shirts for social occasions. A few years ago there may have been a stigma attached to a man wearing a floral prints, but now the floral shirt is a ‘must have.’” He goes on to say, “Getting a floral custom dress shirt rather than an off the peg shirt gives the wearer much more confidence. Floral shirts often get more attention but when it is custom made the wearer can enjoy this attention, as he knows the fit and the detail are just perfect.”

The addition of Liberty Art Prints and other floral shirting continues Lewis and Taylor’s aspiration to offer the best service to customers for custom dress shirts and lead in innovation in the on-line tailoring industry. Floral shirts are created with the same skill as the traditional custom dress shirts but can be manufactured with a softer collar and cuff, to reflect its more casual nature.

Lewis & Taylor

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