The 29th IAF World Fashion Convention opened in Kunshan near Shanghai. It is the first time in its 40 years of history that IAF held its two day’s annual convention in China.
In his opening speech to some 200 delegates from nearly 20 countries IAF President Harry van Dalfsen commented on the economic situation in the fashion sector worldwide. “Unfortunately, many of the consumers in the world are not feeling well. They are confused, they are dealing with uncertainty”, Harry van Dalfsen said.
Especially in Europe people realize that old certainties are not coming back and they don’t know yet what their new world will look like, he said.
He urged the fashion industry to think in chances and not in threats, to break out of this cycle of negative sentiment. It was the reason for IAF and co-organiser CCCT (Chinese Chamber of Commerce for Import and Export of Textiles and Apparel) to focus on how to add value to the international fashion supply chain.
Chairman Jiang Hui of CCCT was pleased to see so many delegates witnessing the development of the Chinese apparel industry focusing more and more on branding and innovation in textiles. The program of the convention was therefore based on topics like branding, sourcing and innovation with speakers from Chinese and foreign brands like Texhong, Lily Brand, Shangtex, Jiangsu Sainty Group, Bosideng and Brax.
In 2014 the 30th IAF World Fashion Convention will be held September 29-October 1 in Medelin (Colombia).