After an impeccable presentation of the Spring/Summer 2014 collections on the East Coast at CURVE NY New York, CURVExpo traveled to CURVENV Las Vegas to welcome the key buyers from the West Coast.
The new location of CURVENV Las Vegas offered a bright, airy atmosphere for buyers to shop the show floor. Filled with the best brands in designer lingerie, swimwear and men's elegance, retailers embraced the two-day format with open arms.
Once again, the 2-Day format show has proven itself successful! Enthusiastic, focused retailers were ready to write orders and take the time to discover new brands and products. Motivated by the new account incentive program, retailers had the chance to win exceptional prizes when booking new business. Among these buyer-centric prizes was the opportunity for 2 lucky retailers to win two round trip tickets to visit Salon International de la Lingerie 2014 in Paris.
Star retailers created a buzz on the "pink" carpet at CURVENV Las Vegas - Qualitative and diverse retailers included a strong category this season, resort & spas among them were Waldorf Astoria, Wynn Resort, The Resort at Pelican Hill, Canyon Ranch, Atlantis Paradise Island Resort and Ocean Reef Club. Top online stores Amazon.com, Zappos, Asos, Fab.com and The Gilt Groupe; department stores included Lord & Taylor, & Dillard's.
Swim, Lingerie and Men's brands met with leading retailers in their industry; for swim Everything But Water, Nubia Swimwear.com, Sea Cup & up, Gone Bananas Beachwear, Kate & Lace Lingerie and Swim, Lulu's, Shirley & Co were among some of the top retailers; men's brands welcomed in their booth Hisroom, Theluckypair.com, Freshpair; La Maison Simons, Mankind, Under U4 Men, Underwear Trunk and last but not least some of our key lingerie buyers Herroom, Lille Boutique, Alla Prima, Luxe Lingerie, My Bra Boutique, Yve's Fine Lingerie, Free People. International buyers came from all over the Americas from Canada down to Brazil.
Each day started with a networking breakfast where buyers and exhibitors made initial introductions before their first appointment of the day (600+ appointments were booked through curvexpo.com). Retailers were pampered with complimentary lunch and access to spa services in the relaxing beach lounge.
The first day concluded with the beach party event that featured over 40 swim looks from designers such as Vitamin A, Luli Fama, Pain de Sucre, Trina Turk, La Blanca, Michael Kors, Juicy Couture, Pull-in & Manus and much more. Complimentary cocktails and finger food created a fun environment to network and mingle with peers. On day two, retailers and exhibitors were eager to dive into another day of business, with retailers revisiting brands they prospected from the day before and exhibitors finalizing orders with their staple clients.
CURVENY New York brought +16% (compared to August 2012 with 3,385 buyers on show floor) and CURVENV Las Vegas kept the momentum from the previous August season (2,000 buyers on show floor) with its efficient, focused two-day format. This positive beat will continue to roll into the upcoming February 2014 shows, taking place in Las Vegas on February 17 and 18 2014 and in New York on February 23, 24 and 25 2014.
Maintaining its prestigious position as the leading designer lingerie, swimwear and men's elegance show, CURVExpo will roll out improved features for 2014 including a new web platform, expanded VIP retailer program and extended outreach to new, emerging designers. More than ever, CURVExpo is focusing on innovation to best serve the industry.