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Antigua launches women's Spring golf collection
03
Oct '13
The Antigua Group, Inc. - one of the nation's leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand - has introduced its Antigua Spring 2014 Women's Golf Collection.

"The Spring 2014 Performance Collection promises to be the best selling in our history," said Ron McPherson, president and CEO of Antigua. "The collection has color, style, sophisticated fabrics and a perfect mix of silhouettes. Our early bookings are off the charts."

The new collection features bold ombre stripes, lightweight mélange fabrics and textured jacquards. It's all about sheer comfort, as these garments incorporate innovative poly yarns that allow for softer, smoother, and more comfortable fabrics.  

Danielle Dellios, Antigua Women's Head Designer, says she was looking to achieve something new and different for Spring of 2014 - in terms of both silhouette and fabrication.

"I began designing the collection around a textured fabric I had previously developed, along with new heather fabrics that I'd been working on with different mills," says Dellios. "One new polo model, Primp, is an excellent example of fabric innovation. Its mélange texture and color effect are unique in that they're achieved by mixing different types of irregular poly yarn."

Necklines have also become more open and fun. In fact, several of the polos have non-traditional necklines. Limitless is a model that features a dye-cut neon zipper. Another style, Pristine, has an open scoop neck with contrast V-stitching. It's these neckline innovations that allow the product to look new to the customer. Although these styles still have the required collars, they're far from being traditional polos. 

As for color, neons that are popping up in everything from home furnishings to accessories and cosmetics. Thus, the 2014 Spring color palette includes versions of neon and ultra-bright hues. These pop colors, coined Citrine, Candy, Sherbet and Grapeade, are tastefully added to garments in small doses and utilized in contrast stitching, insets, zippers and tipping.

Technology is also featured in the collection. For example, our exclusive Desert Dry technology absorbs and wicks moisture quickly and evenly, achieving the most-efficient evaporation possible to keep golfers comfortable and dry.

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Courtesy: Bruckner

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