Calvin Klein signs partnership with Every Mother Counts

As previously announced, as part of the partnership Calvin Klein, Inc. has also signed on to become a sponsor of EMC’s running team for this year’s ING New York City Marathon, which will be held on Sunday, November 3rd. In addition to financially sponsoring the team, two Calvin Klein, Inc. associates will also be running with Turlington Burns and a team of 50 others on marathon Sunday.

Additionally, Calvin Klein, Inc. has named Every Mother Counts its 2013 spotlight organization for the company’s annual holiday giving campaign, and will hold a fundraising event for associates to benefit EMC at the company’s New York City headquarters in November.

Turlington Burns has a long-standing relationship with the house, beginning with her first runway show for Calvin Klein for the Fall 1987 season. In 1988, Irving Penn photographed Turlington Burns for her first Calvin Klein Collection advertising campaign. That same year, she became the face of Calvin Klein’s timeless scent, ETERNITY, for the fragrance’s launch campaign captured by Bruce Weber.

Turlington Burns continued to work with legendary photographers, like Steven Meisel, Mario Testino, Peter Lindbergh and Jurgen Teller, for several more advertising campaigns for the Calvin Klein Collection, Calvin Klein Underwear, Calvin Klein Jeans, and Calvin Klein Swimwear brands, Contradiction fragrance, as well as three additional ETERNITY fragrance campaigns.

While leading an illustrious career in modeling, Turlington Burns has gone on to direct and produce No Woman, No Cry – a documentary film about the global state of maternal health. Following the release of her film in 2010, she founded Every Mother Counts.

Every Mother Counts is a campaign to end preventable deaths caused by pregnancy and childbirth around the world. Every Mother Counts informs, engages, and mobilizes new audiences to take action to improve the health and well-being of girls and women worldwide. 

Calvin Klein