Home / Knowledge / News / Apparel/Garments / Van de Velde to restructure operations of 'Andrés Sardà'
Van de Velde to restructure operations of 'Andrés Sardà'
03
Oct '13
Van de Velde announces the intention to take two measures to promote ‘Andrés Sardà’ and make it more competitive:

- A number of actions promoting sales will be taken and will be applied as from collection spring 2014. Furthermore, a reduction in complexity on the one hand and an increased focus on certain styles and sizes on the other, both fit in a further optimization of the collection architecture.

- In order to make the organization of the brand ‘Andrés Sardà’ more efficient, Van de Velde has the intention to centralize a number of activities in Belgium. This restructuring will affect a maximum of 33 employees at Eurocorset in Barcelona.

According to Van de Velde, it remains very important that a number of key activities regarding design (design studio) and brand perception (marketing) are based in Barcelona. The brand ‘Andrés Sardà’ must maintain its roots and authenticity.

he centralization mainly relates to confection-technical functions (such as the workshop) and other supporting activities. The Spanish sales team and a number of administrative tasks will remain based in Barcelona as well.

Van de Velde will of course strictly comply with all statutory procedures and negotiate a fair redundancy scheme with the employees.

Van de Velde NV is a leading player in the luxury and fashionable women's lingerie sector. Van de Velde is convinced of a long-term strategy based on expanding and developing brands around the Lingerie Styling concept (fit, style and fashion), especially in Europe and North America.

Van de Velde

Must ReadView All

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Textiles | On 8th Dec 2016

China’s economy on track to meet growth expectations

China’s GDP has grown at 6.7 per cent in the first three quarters of...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search