Alvanon Inc. President Ed Gribbin will speak on the interplay between aesthetic and technical aspects of fashion fit in a presentation at Gerber Technology’s Ideation 2013 conference, October 10-11, Hilton Head Island, S.C. Alvanon is the global fashion industry’s leading fit expert.
“The creative, merchant and technical teams involved in product development have different responsibilities—and sometimes opposing viewpoints—as it relates to fit and sizing ,” notes Alvanon President Gribbin. “The most successful brands and retailers offer textbook examples on how to resolve these differences.”
Gribbin’s presentation is titled “Aesthetic vs. Technical Fit – Best Practices in Executing Both.” It is scheduled for Thursday, October 10, 2013, 11:30 a.m. to 12:15 p.m.
Gribbin will also participate in a discussion panel on global fit issues titled “All Shapes and Sizes.” The discussion will center on how to modify clothing products to better fit local populations.
Ideation 2013 is Gerber Technology’s 15th annual software conference dedicated to fashion and retail professionals who rely on Gerber’s CAD and PLM solutions.