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Womenswear brand Hoss Intropia opens store in Lebanon
Oct '13
The Spanish womenswear brand hits the new City Centre mall in Beirut.

Hoss Intropia operates from more than 1,600 points of sale in 48 countries. Now this non-stop global growth is continuing in Lebanon, where it has just opened a boutique in the brand new City Centre mall in Beirut.

The welcoming atmosphere, attentive to detail, reflects the elegant, dreamlike spirit of the Spanish brand. The shop has an area of 145sqm and a spectacular façade that opens on to the mall’s main galleria and visible from outside the shopping centre. The new boutique sells its two womenswear and accessories labels, Hoss Intropia and Hoss Intropia Miguel Palacio.

Created in 1994, Hoss Intropia now has nineteen shops in Spain, three in London, one in Rome and another in Lisbon.

It is growing elsewhere around the world and consolidating its position with shops and single-brand PoS in USA (6), Mexico (10) Qatar, Kuwait (2), Saudi Arabia (2), Indonesia and South Korea (3), Denmark (1), as well as a select network of multi-brand shops and department stores in countries like Russia, China, Japan, Australia, Turkey and the United Arab Emirates.

Celebrities like Tamara Rojo, Sophie Auster, Naomie Harris, Tamsin Egerton, Elettra Weidemann Rossellini, María Valverde, Carmen Kass and Helena Christensen have endorsed the more intimate side of the brand’s personality in Hoss Intropia catalogues. This Autumn/Winter 2013/14 is the turn of Ukrainian photographer, blogger and top model Cate Underwood.

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