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Adidas extends AC Milan partnership until 2023
10
Oct '13
adidas and A.C.Milan together until 2023. The new agreement to extend the partnership started in 1998 has been made official: a very rare achievement in the football world.

Since 1998 the club based in via Turati enriched its palmares with 11 trophies: 3 Italian Championships, 1 Italian Cup, 2 Italian Supercups, 2 UEFA Champions Leagues, 2 UEFA European Supercups and 1 FIFA Club World Cup. This impressive list is completed by the Golden ball and the FIFA World Player award won by Kakà, always under the sign of the three stripes.

One of the most relevant news about the contract concerns the implementation of further synergies on the digital communication platforms, reinforcing the relationship between adidas and AC Milan on and off the pitch.

The agreement has been announced by Adriano Galliani, A.C Milan Vicar Vice President and Managing Director A.C.Milan, Jean-Michel Granier, Managing Director adidas Italy, and Herbert Hainer, CEO adidas Group. Kakà and De Sciglio, both adidas athletes, represented the team at the press conference.

"During these first 16 years I have always appreciated the AC Milan attitude and commitment to reach great victories on the pitch but also to consolidate AC Milan as a global brand, becoming the most winning club in the world but also one of the most beloved teams worldwide" said Herbert Hainer, CEO adidas Group. "I am very happy to see the three stripes associated for the next 10 years to an asset with which we celebrated great victories."

"I am proud to have signed the extension of the partnership with AC Milan" said Jean-Michel Granier Managing Director adidas Italy "we work side by side with AC Milan implementing several activities always with great results, that's why it has been natural to renew the contract 4 years before the expiring date. An agreement that will allow us to celebrate 25 years together and to write new amazing pages in football history".

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L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

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