Home / Knowledge / News / Apparel/Garments / Adidas extends AC Milan partnership until 2023
Adidas extends AC Milan partnership until 2023
Oct '13
adidas and A.C.Milan together until 2023. The new agreement to extend the partnership started in 1998 has been made official: a very rare achievement in the football world.

Since 1998 the club based in via Turati enriched its palmares with 11 trophies: 3 Italian Championships, 1 Italian Cup, 2 Italian Supercups, 2 UEFA Champions Leagues, 2 UEFA European Supercups and 1 FIFA Club World Cup. This impressive list is completed by the Golden ball and the FIFA World Player award won by Kakà, always under the sign of the three stripes.

One of the most relevant news about the contract concerns the implementation of further synergies on the digital communication platforms, reinforcing the relationship between adidas and AC Milan on and off the pitch.

The agreement has been announced by Adriano Galliani, A.C Milan Vicar Vice President and Managing Director A.C.Milan, Jean-Michel Granier, Managing Director adidas Italy, and Herbert Hainer, CEO adidas Group. Kakà and De Sciglio, both adidas athletes, represented the team at the press conference.

"During these first 16 years I have always appreciated the AC Milan attitude and commitment to reach great victories on the pitch but also to consolidate AC Milan as a global brand, becoming the most winning club in the world but also one of the most beloved teams worldwide" said Herbert Hainer, CEO adidas Group. "I am very happy to see the three stripes associated for the next 10 years to an asset with which we celebrated great victories."

"I am proud to have signed the extension of the partnership with AC Milan" said Jean-Michel Granier Managing Director adidas Italy "we work side by side with AC Milan implementing several activities always with great results, that's why it has been natural to renew the contract 4 years before the expiring date. An agreement that will allow us to celebrate 25 years together and to write new amazing pages in football history".

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search