PVH Corp. announced that its Van Heusen brand will center its 2013 Institute of Style campaign on educating and helping men to step up their style for ultimate success in the workplace. As part of the campaign, Van Heusen will launch a competition for a week-long internship with football great and Van Heusen brand ambassador Steve Young.
“In this newest season of our Institute of Style campaign, we are focusing on the young professional setting out on his career path, teaching him that dressing well is essential in today’s workplace”
“In this newest season of our Institute of Style campaign, we are focusing on the young professional setting out on his career path, teaching him that dressing well is essential in today’s workplace,” said Mike Kelly, Executive Vice President of Marketing for PVH.
“This campaign will provide one young man with a once-in-a-lifetime opportunity to intern with all-time football great and successful businessman Steve Young, while educating and inspiring many more men to step up their style.”
Semifinalists will be revealed in early January and required to create a one minute video, responding to interview questions posed by Young. The grand prize winner will be announced the first week of February.
The Van Heusen Institute of Style campaign is designed to help men across America step up their style for the key moments in life when it’s vital to make a lasting first impression. A trusted style authority for almost 100 years, Van Heusen offers an easy-to-follow series of online “playbooks” as part of the Institute of Style that offer men step-by-step style guides on how to dress for these “game-changing” moments – a big job interview, the first date, meeting the parents for the first time and more.