Swarovski, the world leader in cut crystal and fashion jewelry, generated huge excitement at petitePARADE with an exclusive new Spring/Summer 2014 capsule collection for children in collaboration with Vogue Bambini and a select group of designers.
Created exclusively for petitePARADE's sparkling runway show in New York City on October 5, it perfectly demonstrated the fairytale quality that crystal adds to children's wear.
Swarovski's Spring/Summer 2014 partnership with eighteen international brands took the audience on a journey of imaginative whimsy enhanced with rainbow-bright crystal embellishment.
Designers who participated included Little Marc Jacobs, RUUM, Junior Gaultier, Milly NY, Baby CZ, Roberto Cavalli Junior, Lili Gaufrette, Mischka Aoki, Nina Kids Shoes, Pale Cloud, Pituchinhu's, Salsa, Simonetta, Tartine et Chocolat, T-Shirt T-Shops, Ooh! La, La! Couture, BabyDoll by Dorian Ho, and IKKS Junior. With Swarovski's entire assortment made according to its patented ADVANCED CRYSTAL lead-free* formula, never has there been a better time to showcase the magical power of crystal on clothing for children.
Adding additional sparkle to the Swarovski runway this season, all wearing Ooh! La, La! Couture, included Jessie, D'Lila and Chance Combs, daughters of rapper and entrepreneur Sean Combs who was watching proudly from the front row. Perfectly on-trend and exquisitely made, the distinctive vision behind the designers' beautiful creations brought to life Swarovski's belief that even youngsters should have the opportunity to enjoy a crystallized lifestyle.