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Chico's FAS brand White House Black to enter Canada
15
Oct '13
Chico's FAS, Inc. announces the company's international expansion with White House Black Market's (WH|BM) first Canadian boutique opening at Yorkdale Shopping Centre, Toronto on October 24th. 

The women's retailer will open its second international location at Square One, Mississauga on October 29th, followed by Upper Canada Mall, Newmarket on November 12th. Yorkdale Shopping Centre and Square One are owned by Oxford Properties Group and Alberta Investment Management Corporation (AIMCo).Upper Canada Mall is owned by Oxford Properties Group and Canada Pension Plan Investment Board (CPPIB).

The White House Black Market brand, which began operations in 1985, sells exclusively designed, private branded clothing for women offering a uniquely feminine and affordable alternative to designer fashion. WH|BM offers fashionable and sophisticated clothing and accessory items, from everyday basics, to wear-to-work, to elegant fashion, primarily in black and white and related shades with seasonal color splashes.  White House Black Market was was acquired by Chico's FAS, Inc. in 2003.

In addition to the amazing seasonal fashion collections at White House Black Market, the brand is also home to many signature collections that offer women everyday wardrobe solutions. 

Instantly Slimming collection smooths, slims and shapes your silhouette by simply putting it on.  The Perfect Form collection features an exclusive ultra-comfortable fabric with stretch that fits any body.  The WORKKIT collection offers 'Wear What Works' wardrobe options that are fashionably appropriate for any work environment.  And WH|BM also offers a wide range of dresses for every occasion.

"We could not be more thrilled to open our first international location in the greater Toronto area," said Donna Noce, White House Black Market, Brand President.  "As White House Black Market grows in Canada, we look forward to making the women of Canada Feel Beautiful."

"We believe Canada is a great first foray into the international arena for Chico's FAS, as it represents a natural extension of our brands," says David Dyer, President and Chief Executive Officer of Chico's FAS, Inc.  "From our robust customer file, we already know that there are a significant number of Chico's FAS customers in Canada."

The store front design at Yorkdale Shopping Centre will include a unique mix of design elements and materials including white Carrara marble, polished chrome, black lacquer panels, striped fabric awnings, and an oversized cut-crystal chandelier.

The interior of the White House Black Market boutiques will have an over-arching black-and-white palette that incorporates currated finishes including wood and marble floors, beautiful crystal chandeliers and sconces, mirrored accents, striped satin draperies and velvet upholstery.  The furniture selection combines lacquered wood, polished chrome, molded aluminum, marble and glass.

The White House Black Market Yorkdale Shopping Centre boutique grand opening will be celebrated with a private reception on Wednesday, October 23rd from 6-8PM in partnership with Children's Miracle Network benefitting The Hospital for Sick Children (SickKids) in Toronto. At 6PM, Chico's FAS Inc.

CEO, David Dyer and White House Black Market Brand President, Donna Noce will present a check to SickKids Foundation's President and CEO, Ted Garrard, followed by a ribbon cutting to mark the brands entry to the Canadian market.  The WH|BM boutique will open to the public on October 24th at 10am.

Chico's FAS


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