Home / Knowledge / News / Apparel/Garments / Disney & Wet Seal debut ABC Family Character inspired line
Disney & Wet Seal debut ABC Family Character inspired line
17
Oct '13
Disney Consumer Products (DCP) and ABC Family, in collaboration with The Wet Seal Inc., announced a millennial lifestyle brand called ‘Crush by ABC Family.’ This new collection will offer an assortment of apparel and accessory styles wholly inspired by the fashion-forward female characters of popular ABC Family shows.

“This collaboration further supports DCP’s goal of engaging licensees to deliver unique product experiences tied to the hottest properties on screen,” said Josh Silverman, executive vice president of global franchise licensing and commercialization at Disney Consumer Products.

“ABC Family leads the trendsetting with what millennials are watching and wanting to wear, and the ‘Crush’ collection gives viewers the opportunity to wear styles inspired by favorite characters at a retailer they love.”

“The passion and enthusiasm our viewers have for our series and iconic characters is only matched by their passion for the trendsetting fashion of our shows,” said Kate Juergens, Executive Vice President, Original Programming and Development and Chief Creative Officer, ABC Family.

“Fans are always asking –‘how can I get ‘that’ look?’ and I’m so happy we can now respond…‘go to Wet Seal.’ This a wonderful collaboration that enables us to further extend the connection our fans have with their favorite characters.”

The first collection this fall will feature fashions inspired by characters from ABC Family’s sizzling dramas “The Fosters,” “Twisted” and “Switched at Birth” and its hit comedy series, “Baby Daddy.” “The Fosters,” “Baby Daddy,” and “Switched at Birth” have launched as the #1 new cable television/cable comedy series for the past three summers, respectively. Each of the items in the collection is designed specifically based on a character’s personality and individual style:

ABC Family’s breakout hit The Fosters, which was the summer’s #1 new cable television series with women 12-341, is represented in the collection through looks inspired by Callie (played by Maia Mitchell), a tough girl with a tender heart.

Callie influences the collection with casual, easy styles that have a boho flair. Her collection is threaded in earthy colors and bohemian influenced patterns, as well as classic silhouettes that reflect hope and optimism as she is embraced in the Foster family.

Inspired by the eclectic style and fierce independence of Switched at Birth’s street-artist Bay (played by Vanessa Marano), key pieces of the collection are grounded in a darker palette with a mix of edgy styles and silhouettes.

A passionate romantic often caught in love triangles, Bay is embodied in this collection, which is layered with dark romantic prints and graphics. Her rebellious nature influences the structure of moto-style jackets worn with brocade print dresses and maxi skirts.


Must ReadView All

India’s e-commerce policy framework in 6 months: official

Apparel/Garments | On 26th Apr 2018

India’s e-commerce policy framework in 6 months: official

In the next six months, India will come out with a framework for a...

MSME secretary Arun Kumar Panda presenting 'friend of India' plaque to a delegate from Malawi at the first International SME Convention. Courtesy: PIB

Apparel/Garments | On 26th Apr 2018

India to set up Digital Trade Desk for SME collaboration

India’s ministry of micro, small and medium enterprises (MSMEs) has...

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

Interviews View All

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search