Home / Knowledge / News / Apparel/Garments / Breakbounce unveils A/W streetwear collection
Breakbounce unveils A/W streetwear collection
23
Oct '13
Breakbounce, the definitive streetwear brand, makes the streets your runway this fall with the launch of their AW ’13 collection.

The range embodies the Dutch craftsmanship and contemporary European street fashion nuances to create a look that calls upon the youth to take fashion – the outward expression of one’s identity - to the streets.

The prevailing mood for men’s fashion across international runways is inspired by retro, vintage and military-inspired gear. In line with this trend, our team drew inspiration from the vintage military gear, heritage work wear and industrial cuts to create new classics for the future.

More so than ever, the collection celebrates everything vintage, using our latest innovative technology and applying our artisanal know-how to deliver value to consumers. Mixing bold textures and mixed patterns with deconstructed cuts for a stripped-back look has resulted in our own unique twist on new age street style.

Catering to the contemporary metropolitan sensibilities of the youth, the AW ’13 collection combines military and utility influences with a strong focus on pattern and surface. The outfits seamlessly mix hi-tech synthetics with weathered natural materials, for a hypermodern aesthetic that is equally disruptive and accessible.

This collection ushers the next level of international streetwear as tonal dressing, army issues and color blocking bring alive Hyper Hactivate-ism, this season’s inspiration story. Hyper Hactivate is all about elevating traditional ideas of deconstruction, customization and repair. It deploys unexpected styling and layering to create a sense of eccentricity, while inventive cutting and color blocking give technical elements a considered look.

Commenting on the launch, Sanjeev Mukhija, Managing Director, Breakbounce, said, “Within a short span of time, Breakbounce has grown leaps and become a force to reckon with in the men’s streetwear fashion space.

From its unconventional launch on Myntra.com to its partnership with Lifestyle stores and presence in 30+ doors nationally, the brand has forged the right partnerships keeping in mind our priorities and quality metrics. We are planning on amplifying these partnerships in the near future with the objective of increasing the overall brand reach and market penetration. Resonating this belief, with this season’s launch we are looking at making the brand available in more than 50 doors during the course of AW 13.”

Speaking about the AW ‘13 collection, Nitisha Kapur, Director - Marketing, Breakbounce, said, “The attention to detail, the high street fashion quotient, the craftsmanship, the fabric and finish giving the product a distinct touch and feel is what goes into Breakbounce streetwear design philosophy.

“It’s this design philosophy that makes Breakbounce streetwear unique, like the individual who sports our gear. We always add a little extra something to our clothes to help our customers ‘get movin’ and take to the streets,’ taking fashion to the next level!”


Must ReadView All

India's garment exports up 24.93% in September 2017

Textiles | On 16th Oct 2017

India's garment exports up 24.93% in September 2017

The exports of readymade garments from India in September 2017 was...

Low GST rate on zari will generate jobs for women: SRTEPC

Textiles | On 16th Oct 2017

Low GST rate on zari will generate jobs for women: SRTEPC

There will be a rise in the employment for women with the slash in...

Consumers may suffer if no assurance to EU workers in UK

Apparel/Garments | On 16th Oct 2017

Consumers may suffer if no assurance to EU workers in UK

Consumers may suffer if the British Government does not quickly offer ...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search