The range embodies the Dutch craftsmanship and contemporary European street fashion nuances to create a look that calls upon the youth to take fashion – the outward expression of one’s identity - to the streets.
The prevailing mood for men’s fashion across international runways is inspired by retro, vintage and military-inspired gear. In line with this trend, our team drew inspiration from the vintage military gear, heritage work wear and industrial cuts to create new classics for the future.
More so than ever, the collection celebrates everything vintage, using our latest innovative technology and applying our artisanal know-how to deliver value to consumers. Mixing bold textures and mixed patterns with deconstructed cuts for a stripped-back look has resulted in our own unique twist on new age street style.
Catering to the contemporary metropolitan sensibilities of the youth, the AW ’13 collection combines military and utility influences with a strong focus on pattern and surface. The outfits seamlessly mix hi-tech synthetics with weathered natural materials, for a hypermodern aesthetic that is equally disruptive and accessible.
This collection ushers the next level of international streetwear as tonal dressing, army issues and color blocking bring alive Hyper Hactivate-ism, this season’s inspiration story. Hyper Hactivate is all about elevating traditional ideas of deconstruction, customization and repair. It deploys unexpected styling and layering to create a sense of eccentricity, while inventive cutting and color blocking give technical elements a considered look.
Commenting on the launch, Sanjeev Mukhija, Managing Director, Breakbounce, said, “Within a short span of time, Breakbounce has grown leaps and become a force to reckon with in the men’s streetwear fashion space.
From its unconventional launch on Myntra.com to its partnership with Lifestyle stores and presence in 30+ doors nationally, the brand has forged the right partnerships keeping in mind our priorities and quality metrics. We are planning on amplifying these partnerships in the near future with the objective of increasing the overall brand reach and market penetration. Resonating this belief, with this season’s launch we are looking at making the brand available in more than 50 doors during the course of AW 13.”
Speaking about the AW ‘13 collection, Nitisha Kapur, Director - Marketing, Breakbounce, said, “The attention to detail, the high street fashion quotient, the craftsmanship, the fabric and finish giving the product a distinct touch and feel is what goes into Breakbounce streetwear design philosophy.
“It’s this design philosophy that makes Breakbounce streetwear unique, like the individual who sports our gear. We always add a little extra something to our clothes to help our customers ‘get movin’ and take to the streets,’ taking fashion to the next level!”
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