Home / Knowledge / News / Apparel/Garments / Breakbounce unveils A/W streetwear collection
Breakbounce unveils A/W streetwear collection
23
Oct '13
Breakbounce, the definitive streetwear brand, makes the streets your runway this fall with the launch of their AW ’13 collection.

The range embodies the Dutch craftsmanship and contemporary European street fashion nuances to create a look that calls upon the youth to take fashion – the outward expression of one’s identity - to the streets.

The prevailing mood for men’s fashion across international runways is inspired by retro, vintage and military-inspired gear. In line with this trend, our team drew inspiration from the vintage military gear, heritage work wear and industrial cuts to create new classics for the future.

More so than ever, the collection celebrates everything vintage, using our latest innovative technology and applying our artisanal know-how to deliver value to consumers. Mixing bold textures and mixed patterns with deconstructed cuts for a stripped-back look has resulted in our own unique twist on new age street style.

Catering to the contemporary metropolitan sensibilities of the youth, the AW ’13 collection combines military and utility influences with a strong focus on pattern and surface. The outfits seamlessly mix hi-tech synthetics with weathered natural materials, for a hypermodern aesthetic that is equally disruptive and accessible.

This collection ushers the next level of international streetwear as tonal dressing, army issues and color blocking bring alive Hyper Hactivate-ism, this season’s inspiration story. Hyper Hactivate is all about elevating traditional ideas of deconstruction, customization and repair. It deploys unexpected styling and layering to create a sense of eccentricity, while inventive cutting and color blocking give technical elements a considered look.

Commenting on the launch, Sanjeev Mukhija, Managing Director, Breakbounce, said, “Within a short span of time, Breakbounce has grown leaps and become a force to reckon with in the men’s streetwear fashion space.

From its unconventional launch on Myntra.com to its partnership with Lifestyle stores and presence in 30+ doors nationally, the brand has forged the right partnerships keeping in mind our priorities and quality metrics. We are planning on amplifying these partnerships in the near future with the objective of increasing the overall brand reach and market penetration. Resonating this belief, with this season’s launch we are looking at making the brand available in more than 50 doors during the course of AW 13.”

Speaking about the AW ‘13 collection, Nitisha Kapur, Director - Marketing, Breakbounce, said, “The attention to detail, the high street fashion quotient, the craftsmanship, the fabric and finish giving the product a distinct touch and feel is what goes into Breakbounce streetwear design philosophy.

“It’s this design philosophy that makes Breakbounce streetwear unique, like the individual who sports our gear. We always add a little extra something to our clothes to help our customers ‘get movin’ and take to the streets,’ taking fashion to the next level!”


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Maharashtra’s new textile policy to privatise cooperatives

Textiles | On 20th Feb 2018

Maharashtra’s new textile policy to privatise cooperatives

The state government in India’s western state of Maharashtra, under...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search