Home / Knowledge / News / Apparel/Garments / Fashion Icon launches men's ethnic wear line 'Feonn'
Fashion Icon launches men's ethnic wear line 'Feonn'
Oct '13
Fashion Icon, a fashion - designer manufacturing house has launched men's exclusive Ethnic Wear range under the brand name "FEONN". The company portfolio includes creative product line of traditional garments like Suit, Sherwani, Indo Western etc.

These garments are made from imported fabrics as well as Banarasi Silk, Jute Silk, Pure Silk, Linen, Cotton, Satin, Brocade, Jamewar, Tanchui etc. The garments are decorated with value additions like embroidery, beads, jardosi, korashadi, resham work, cutwork, patch work etc.

Fashion Icon has been recently established by Mr. Shantilal Rita, the promoter of SNS Fashion. Fashion Icon is a designing & manufacturing house for exclusive designer range of Ethnic Wear launched under the brand name "FEONN".

Fashion Icon highly specializes in the making of ethnic wear with recent launch of its up-market brand "FEONN". The brand is always reckoned for its perfect cut, finish and its work-of-art in keeping with the world wide era of ethnicity. The brand has successfully carved a niche for itself with its novel creations and is now spreading its wing all over.

Mr. Shantilal Rita, Promoter of Fashion Icon stated that ethnic wear has been getting more and more popular not only for men but also for ladies & kids. This is a traditional wear mainly utilized for marriage, party and during auspicious occasions.

White and cream colored ethnic wear is popular in pooja & religious ceremonies. The trend is gradually changing towards Suits & Indo-Western wear from Sherwani. The market growth of ethnic wear is 15% to 20% per annum. NRIs have great liking for ethnic wear across the world.

The state of the art manufacturing unit is located in Mumbai, with the dealers' network strength of 300 across India, the products are available with up-market retail chain of showrooms across India.

SNS Fashion, a sister concern, is a reputed manufacturer of Men's designer shirts & kurta. SNS Fashion is looked after by Mr. Mehul Gala.

Mr. Shantilal Rita informed that branded ethnic wear accounts for just 5% of the Rs.30,000 crore market, indicating the scope to grow in the organized segment.

About Fashion Icon

Fashion Icon is a Mumbai based designing & manufacturing house for exclusive designer range of Ethnic Wear recently launching their brand "FEONN". It has been established by Mr. Shantilal Rita, the promoter of SNS Fashion.

Fashion Icon

Must ReadView All

Apparel/Garments | On 24th Feb 2017

Q4FY17 EPS dips 11% at apparel retailer Macy’s

For the thirteen weeks period ended January 28, 2017, earning per...

Textiles | On 24th Feb 2017

Net income slips at Westlake Chemicals in Q4

For the three months ended December 31, 2016, net income at US...

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search