House of Fraser opens first global flagship in Abu Dhabi

The newly developed World Trade Centre Mall is located in the heart of Abu Dhabi’s commercial and financial district and is attached to the Central Market souq.

House of Fraser occupies an anchor 100,000 square foot site spread over four floors. The store has been designed with upbeat, contemporary design and includes an extensive premium offer of womenswear, menswear, childrenswear, accessories, jewellery, home accessories and beauty brands.

The store is home to new and exclusive brands including successful House of Fraser house brands such as Biba, Linea, Howick and Therapy; international brands such as Ush and HossIntropia as well as upmarket brands including Ralph Lauren, Carolina Herrera, Versace Jeans, Porsche Design, Vivienne Westwood and Victoria Beckham.

The brand offer will be complemented by an extensive range of services including a personal shopping suite, beauty rooms, a mother and daughter spa, and a personalized loyalty program. House of Fraser, through its online offer, currently delivers to 131 countries worldwide.

John King, CEO, House of Fraser, said, “The opening of our first international flagship store marks a significant milestone in the continued development of House of Fraser. The store complements our existing global presence through our leading online offer and is the first step in our expansion plan for the Middle East.

"With a unique British heritage, House of Fraser is famous for bringing together global and exclusive premium brands in the best possible shopping environment. We are excited to see how well the new store captures this ethos and brings our brand to life for our new customers, and look forward to working closely with our franchise partner to develop our brand offer in the Middle East.”

Nabil Daud, CEO, Retail Arabia International, said, “We are very excited to be working with House of Fraser on the launch of its first store in the region, in the heart of Abu Dhabi. We believe it will provide a unique, new shopping experience for residents and tourists alike, introducing many new brands to the city and will provide an unparalleled level of service and offering, which will set a new standard in the Abu Dhabi retail market.”

House of Fraser