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Guitar legend founded Tribut debuts fall clothing line
Oct '13
In only its second year of development, online specialty retailer, Tribut Apparel has taken the reigns in establishing a revolutionary lifestyle merchandising concept where social media meets music, fashion and art to create a collection of apparel and accessories made by the virtual hands of its most loyal consumers.

The company is co-founded by Blues Rock titan Joe Bonamassa, known as this generations most note-worthy solo guitarist, and through targeted social media campaigns and design contests, has struck the right cord with old and new fans.

"After 20 years in the Joe Bonamassa business, we noticed that there was an underserved category of passionate classic-rock consumers whose heart, soul and love of music alone could provide enough inspiration to drive a  new merchandising concept that connects the merchant with its consumer on a social level first and foremost," said Roy Weisman, Co-Founder of Tribut Apparel.

"The consumer connection continues to be the core of our business model which allows Tribut Apparel to be an authentic social merchant in today's online world. With this in mind, we are thrilled to be unveiling our first seasonal collection in addition to our everyday general merchandising of licensed and inspired apparel."

This October, Tribut celebrates the launch of its first collection for Fall 2013. The line unveils six concepts in easy-to-digest graphic language that translates music into fashion including "FARM", "Faces", "Royalty Free", "Only Listen To…", "Big Mess" and "Sustainable Sounds".

About Tribut

Tribut, located in South Florida, is an online retailer specializing in social merchandising for classic rock consumers. The company sells a fun and nostalgic mix of apparel, accessories and gift items inspired by the music, art and pop culture from the 60's, 70's and 80's.


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