Home / Knowledge / News / Apparel/Garments / Spanx updates two women's long time shapewear classics
Spanx updates two women's long time shapewear classics
31
Oct '13
Leave it to SPANX to improve upon perfection! The innovative problem/solution company has spent more than a decade boosting women’s confidence (and backsides), and now SPANX is giving two longtime favorites—Power Panties and Higher Power—a re-boot(y) of their own!

The team at SPANX wrapped their heads around what made these pairs of performance underwear the go-to for Gwyneth, the must-have for Madonna and the only thing Oprah wears, and added a boost: The New & Slimproved versions of the classic shapers promise fans high-tech innovations, along with the powerful shaping they’ve come to love over the last 10 years. Updated, thinner yarns mean less bulk, and four-way stretch offers all-around shaping and a custom-fit.

“At Spanx, we’re constantly asking ourselves, ‘how we can do it differently? How can we make that better?” says founder Sara Blakely. “We decided to apply that way of thinking to our own products. We launched Power Panties in 2002 and Higher Power in 2004, and we’ve learned so much about shaping since then. By updating two of our classics, we’re giving women new reasons to fall in love with their old favorites.”

About Spanx

The Spanx brand now houses more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men's undershirts. To help women everywhere experience the power of shapewear, Sara launched ASSETS, a focused range of body-shapers and ASSETS Red Hot Label by SPANX, a luxe extension of ASSETS that offers a wider assortment of slimmers, bras and panties.

Spanx


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search