Home / Knowledge / News / Apparel/Garments / Topshop bags best multi-channel retailer award at WGSN
Topshop bags best multi-channel retailer award at WGSN
01
Nov '13
Topshop bagged the best multi-channel retailer award at WGSN. Staged by WGSN, the world's leading fashion forecaster, the WGSN Global Fashion Awards recognise and reward brilliance in fashion and retail design across the globe.

The awards were presented at a star-studded, exclusive gala event at the Victoria & Albert Museum in London on 30th October.

Retail, e-commerce, m-commerce, s-commerce. Topshop has embraced them all, and prides itself on producing innovative campaigns that live both on and offline.

Not only is Topshop one of the only high street players to show at London Fashion Week, but it leads the pack when it comes to its interactive catwalk show that brought the Fashion Week experience direct to its stores and to its customers. For its Autumn 13 Unique Show, Topshop partnered with Google+, opening up every aspect of the catwalk show through the Google+ platform and the Google+ booths in its flagship stores.

Its customers could strut down the catwalk with the supermodels, ask the buyers questions, watch Topshop make-up consultant Hannah Murray at work and ask her about the show look, and sit in the front row with Kate Bosworth. Furthermore customers could pre-order from the catwalk, download the show music, buy the make-up look, and tweet their own review to win tickets to next season’s show.

WGSN

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search