The awards were presented at a star-studded, exclusive gala event at the Victoria & Albert Museum in London on 30th October.
Retail, e-commerce, m-commerce, s-commerce. Topshop has embraced them all, and prides itself on producing innovative campaigns that live both on and offline.
Not only is Topshop one of the only high street players to show at London Fashion Week, but it leads the pack when it comes to its interactive catwalk show that brought the Fashion Week experience direct to its stores and to its customers. For its Autumn 13 Unique Show, Topshop partnered with Google+, opening up every aspect of the catwalk show through the Google+ platform and the Google+ booths in its flagship stores.
Its customers could strut down the catwalk with the supermodels, ask the buyers questions, watch Topshop make-up consultant Hannah Murray at work and ask her about the show look, and sit in the front row with Kate Bosworth. Furthermore customers could pre-order from the catwalk, download the show music, buy the make-up look, and tweet their own review to win tickets to next season’s show.
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