Myntra to showcase designer line 'BIBA By Rohit Bal'

Myntra.com is the first online fashion store to showcase the designer’s latest collection – ‘BIBA By Rohit Bal’, thus making it available to the premium ethnic wear customer-base across the country. Through this partnership, Myntra.com has taken one step further to make fashion more accessible and convenient to style conscious shoppers.

‘BIBA by Rohit Bal’ is an amalgamation of Rohit Bal’s signature design sensibilities and BIBA’s ethnic brand lineage. The collection adds to the Indian celebrations and revelries for the festive season and offers outfits such as anarkalis and churidar kurtas

Speaking on the association, Ganesh Subramanian, COO, Myntra said, “We are delighted to associate with BIBA and Rohit Bal to launch the latest collection - ‘BIBA By Rohit Bal’. This association marks Myntra.com’s efforts to be the first in bringing the latest in fashion, including premium designer collections to Indian consumers.”

Rohit Bal and BIBA will leverage Myntra.com’s vast reach across 400+ cities to strengthen its presence in the Indian market.

About Myntra.com:

Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has tied up with over 600 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear.

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