“The goal is to create a market-driven, young men’s brand that delivers fashion products of great quality at competitive prices. The foundation will be fast fashion built on a high degree of express and upgraded collections. ONLY & SONS will compete in an increasingly interesting part of the market and I see it as a welcomed addition to ONLY,” says Anders Holch Povlsen, CEO and owner of BESTSELLER.

To run the new brand, ONLY has recruited Thomas Bæch as Brand Manager. Thomas has a long history in the fashion business, including BESTSELLER, where he worked at SELECTED.

ONLY & SONS will be launched in Europe through wholesale, retail and e-commerce channels.

The collections are expected to be in stores from autumn 2014. The first collection will be presented during the fashion week in Berlin in January 2014.

Bestseller