Home / Knowledge / News / Apparel/Garments / Burton partners music icon Pharrell for outerwear line
Burton partners music icon Pharrell for outerwear line
15
Nov '13
Just in time for the holidays, Burton Snowboards has partnered with music icon Pharrell Williams, brand ambassador for BIONIC Yarn, to create a premiere line of eco-conscious winter outerwear and accessories, arriving in select stores and online.

Featuring unique Peruvian-inspired designs, bright primary colors and vintage stripes, the new collection is created exclusively with BIONIC Yarn, an incredible thread that uses 40-45% recycled content and is 400% stronger than conventional yarns.

"A while back, I sat down with Pharrell and his Bionic Yarn partners Tyson and Tim in New York to talk about ideas for a Burton x BIONIC line," said Greg Dacyshyn, Chief Creative Officer of Burton Snowboards.

"Pharrell is such a creative individual and he fired off a million ideas. But it was clear from the beginning that he was into many of the things that are so important to Burton, like progressive design, innovative tech and eco-conscious projects. We also talked about how he is inspired by South American textiles, so that's why we turned to traditional Peruvian prints as the foundation of the line. After we figured out the look of the line, then we pushed the tech capabilities of BIONIC Yarn to a whole new level to implement the BIONIC Yarn into actual wovens and jacquards, which they had never done before. The end result is something we're really proud of."

With a look that feels both modern and vintage at the same time, the exclusive Burton x BIONIC line is made up of three jackets, snowboard pants, faux shearling lined hats and gloves, and a stylish backpack stuffed with compartments for easy transition from wintery weekend pursuits to the daily grind.

The pinnacle piece in the line is the Bomber Down Jacket that has a silhouette inspired by 1970's ski jackets and vintage stripes inspired by South American textiles. The other two jackets and snowboard pant share a very sleek, tech and modern aesthetic and utilize proprietary BIONIC Yarn fabric produced from recycled plastic bottles that has a refined feel.

Burton Snowboards

Must ReadView All

Textiles | On 18th Jan 2017

China lays out plan to boost foreign investment

The Government of China has outlined measures to boost foreign...

Prime Minister Theresa May speaking on the UK government's negotiating objectives for exiting the EU. Courtesy: UK government

Textiles | On 18th Jan 2017

UK to pursue trade agreements with other countries

The United Kingdom will pursue free trade agreements with the EU and...

Courtesy: IMF

Textiles | On 18th Jan 2017

Risks to global growth outlook skewed to downside: IMF

Risks to the global growth outlook are two sided but are assessed to...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search