Home / Knowledge / News / Apparel/Garments / Burton partners music icon Pharrell for outerwear line
Burton partners music icon Pharrell for outerwear line
15
Nov '13
Just in time for the holidays, Burton Snowboards has partnered with music icon Pharrell Williams, brand ambassador for BIONIC Yarn, to create a premiere line of eco-conscious winter outerwear and accessories, arriving in select stores and online.

Featuring unique Peruvian-inspired designs, bright primary colors and vintage stripes, the new collection is created exclusively with BIONIC Yarn, an incredible thread that uses 40-45% recycled content and is 400% stronger than conventional yarns.

"A while back, I sat down with Pharrell and his Bionic Yarn partners Tyson and Tim in New York to talk about ideas for a Burton x BIONIC line," said Greg Dacyshyn, Chief Creative Officer of Burton Snowboards.

"Pharrell is such a creative individual and he fired off a million ideas. But it was clear from the beginning that he was into many of the things that are so important to Burton, like progressive design, innovative tech and eco-conscious projects. We also talked about how he is inspired by South American textiles, so that's why we turned to traditional Peruvian prints as the foundation of the line. After we figured out the look of the line, then we pushed the tech capabilities of BIONIC Yarn to a whole new level to implement the BIONIC Yarn into actual wovens and jacquards, which they had never done before. The end result is something we're really proud of."

With a look that feels both modern and vintage at the same time, the exclusive Burton x BIONIC line is made up of three jackets, snowboard pants, faux shearling lined hats and gloves, and a stylish backpack stuffed with compartments for easy transition from wintery weekend pursuits to the daily grind.

The pinnacle piece in the line is the Bomber Down Jacket that has a silhouette inspired by 1970's ski jackets and vintage stripes inspired by South American textiles. The other two jackets and snowboard pant share a very sleek, tech and modern aesthetic and utilize proprietary BIONIC Yarn fabric produced from recycled plastic bottles that has a refined feel.

Burton Snowboards


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search