Home / Knowledge / News / Apparel/Garments / Bitzio announces distribution agreement with E-Motion
Bitzio announces distribution agreement with E-Motion
Nov '13
Bitzio, Inc. is pleased to announce the evolution of its corporate strategy culminating in the following corporate transactions:
-Entered into an exclusive distribution agreement with E-Motion Apparel
-Appointed Gordon McDougall as CEO and Marilu Brassington as CFO
-Secured $500k in equity financing from an institutional investor
-Restructured existing senior secured debentures through December 2015
On November 18, 2013, Bitzio entered into an exclusive distribution agreement with E-Motion Apparel, Inc. ("E-Motion"), a women's casual lifestyle apparel brand based in Los Angeles. E-Motion blurs the lines between function and art with its use of modern tie-dye designs that are fashionable, comfortable and versatile.
E-Motion has grown from doing house parties and distribution in one or two high-end stores, to being in over 70 doors across the country from California to Florida. E-Motion has been featured on the cover of fashion magazines and already has a celebrity following including Julie Bowen and Adrian Maloof.
Marilu Brassington, Chief Executive Officer of E-Motion Apparel and newly appointed Chief Financial Officer of Bitzio, commented, "Although E-Motion has experienced rapid growth since inception, our business has been held back by a lack of capital, having to forge our own distribution and retail relationships, and operating a small business. We are thrilled to join the Bitzio platform to accelerate our growth not only through solving these issues, but also because of the dynamic team that Bitzio has assembled to assist in our development."
Concurrent with the distribution agreement with E-Motion Apparel, Bitzio entered into an agreement with an institutional investor for a $500,000 investment into the Company's Series B Preferred Shares. In addition, Bitzio repaid certain unsecured convertible indebtedness and restructured its senior secured notes into long term debentures maturing in December 2015.
Until recently, Bitzio focused its efforts on its mobile app development business, leveraging celebrity and athlete followings. With its learnings from the celebrity market, coupled with fashion and apparel business prospects sourced by management, Bitzio has shifted its focus to fashion, and adopted a unique Los Angeles based apparel brand incubation model.
To drive the model forward, Bitzio has engaged industry veterans Gordon McDougall and Marilu Brassington as CEO and CFO, respectively, and they will join Hubert Blanchette on the Bitzio board of directors.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search