Home / Knowledge / News / Apparel/Garments / Aussie maternity wear sector bucks general trend
Aussie maternity wear sector bucks general trend
25
Nov '13
The Maternity Wear Retailing industry has performed exceptionally well over the past five years, despite turbulent economic conditions. IBISWorld industry analyst Lauren Magner states, “Although general clothing retailers have suffered from weak consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers.” 
 
While in the past, women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed as magazines and celebrity endorsements have encouraged consumers to purchase entirely new wardrobes of maternity wear.
 
In response to strong demand, there has been a significant influx in the number of retailers in the industry with new product lines being introduced frequently. As a result, industry revenue is expected to grow by an annualised 6.2% over the five years through 2013-14, to total $178.4 million.
 
Low discretionary income growth and weak consumer sentiment over the past five years have prompted many couples to postpone having a baby until the economy improves. This has resulted in slower growth in the number of births per year. Despite this, industry revenue has shown no signs of slowing down, with 4.9% growth forecasted for 2013-14.
 
 The reason for this is that those women who are choosing to have children are spending greater amounts on maternity clothing. According to Magner, “the increase in the number of females in the labour force has led to strong demand for fashionable and professional maternity clothing that is appropriate for the work environment.” 
 
A large proportion of industry retailers are online-only operators, and these players have benefited significantly from the rising popularity of online shopping. As it can often be difficult to visit multiple bricks-and-mortar stores during the last months of pregnancy, many women may prefer to purchase maternity wear online from the comfort and convenience of their home.
 
Over the next five years, industry enterprise growth is expected to continue to increase, although at a slower pace than the past five years. As more females pursue career goals and opportunities and stay in the workforce for longer during pregnancy, demand for work-appropriate maternity wear is expected to increase.
 
Market share concentration for the Maternity Wear Retailing industry is low. The industry is highly fragmented, with no player expected to control a significant portion of the market individually. Market share concentration has been declining over the past five years as more enterprises have entered the market and fragmented revenue. This trend is expected to continue over the next fiveyears. For more information, visit IBISWorld’s Maternity Wear Retailing report in Australia industry page.

IBISWorld

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search