Home / Knowledge / News / Apparel/Garments / First batch of Wool School designers display creations
First batch of Wool School designers display creations
26
Nov '13
Wool School launched in China this year as part of the country’s Campaign for Wool celebrations. The initiative paired some of China’s best-known retailers - Anzheng, Decoster, Eachway, ICICLE, JNBY and White Collar – with fashion and textile design students from design institutions across the country.

Launched in April in a bid to introduce more students to the many natural advantages and versatility of wool, Wool School inspires students to create woollen designs under the guidance leading brands.

After six months of studies and creativity, the designs of the six student designers were displayed during Wool Week from November 22 to 24 at Super Brand Mall in Shanghai. These works displayed the creativity of the emerging designers, the maturity of native brands and the infinite possibilities of wool.

China Fashion Association vice-president and general secretary Zhang Qinghui, Campaign for Wool executive director Peter Ackroyd, and Woolmark Company country manager for China Wei Xiao-Ya attended the opening ceremony of Wool Week, together with a number of journalists from renowned fashion and trade media.

The students applied wool in various products, showing the remarkable versatility of wool. Anzheng presents a sweater and scarf for men, and Decoster brings a creative cushion in the shape of a cactus, Eachway creates elegant wool necklaces, ICICLE brings the iPad case and file folder, while JNBY presents a multi-functional handbag, and White Collar uses wool to produce a series of stylish suits.

Displayed in exhibition areas with unique brand characteristics, these works intuitively awaken visitors to the inherent charm of wool. The three-day exhibition also served as a perfect ending for this year’s Wool School-themed activities for the Campaign for Wool. 

“We are pleased to see Chinese retailers getting behind the global Campaign for Wool,” explained The Woolmark Company’s Chief Strategy and Marketing Officer Rob Langtry. “Now in its fourth year, the message about the benefits of choosing wool over other fibres is reaching more people than ever.”

Wool School offered an opportunity for Chinese young designers and local brands to form professional relationships. These woollen works reflected the students’ understanding of wool and were of Chinese original design. Campaign for Wool, under the patronage of HRH The Prince of Wales, aims to raise awareness amongst consumers globally about the unique, natural benefits offered by wool.

A series of international Wool Week events have also been held recently in Italy, the UK, Germany, the Netherlands, Belgium, Spain, Japan and South Korea to communicate that wool as a natural, biodegradable and renewable fibre and to urge consumers to “Live naturally and choose wool”.

Woolmark


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Top executives
Textile industry

It will take some time for the people to change their buying choices

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search