Home / Knowledge / News / Apparel/Garments / First batch of Wool School designers display creations
First batch of Wool School designers display creations
26
Nov '13
Wool School launched in China this year as part of the country’s Campaign for Wool celebrations. The initiative paired some of China’s best-known retailers - Anzheng, Decoster, Eachway, ICICLE, JNBY and White Collar – with fashion and textile design students from design institutions across the country.

Launched in April in a bid to introduce more students to the many natural advantages and versatility of wool, Wool School inspires students to create woollen designs under the guidance leading brands.

After six months of studies and creativity, the designs of the six student designers were displayed during Wool Week from November 22 to 24 at Super Brand Mall in Shanghai. These works displayed the creativity of the emerging designers, the maturity of native brands and the infinite possibilities of wool.

China Fashion Association vice-president and general secretary Zhang Qinghui, Campaign for Wool executive director Peter Ackroyd, and Woolmark Company country manager for China Wei Xiao-Ya attended the opening ceremony of Wool Week, together with a number of journalists from renowned fashion and trade media.

The students applied wool in various products, showing the remarkable versatility of wool. Anzheng presents a sweater and scarf for men, and Decoster brings a creative cushion in the shape of a cactus, Eachway creates elegant wool necklaces, ICICLE brings the iPad case and file folder, while JNBY presents a multi-functional handbag, and White Collar uses wool to produce a series of stylish suits.

Displayed in exhibition areas with unique brand characteristics, these works intuitively awaken visitors to the inherent charm of wool. The three-day exhibition also served as a perfect ending for this year’s Wool School-themed activities for the Campaign for Wool. 

“We are pleased to see Chinese retailers getting behind the global Campaign for Wool,” explained The Woolmark Company’s Chief Strategy and Marketing Officer Rob Langtry. “Now in its fourth year, the message about the benefits of choosing wool over other fibres is reaching more people than ever.”

Wool School offered an opportunity for Chinese young designers and local brands to form professional relationships. These woollen works reflected the students’ understanding of wool and were of Chinese original design. Campaign for Wool, under the patronage of HRH The Prince of Wales, aims to raise awareness amongst consumers globally about the unique, natural benefits offered by wool.

A series of international Wool Week events have also been held recently in Italy, the UK, Germany, the Netherlands, Belgium, Spain, Japan and South Korea to communicate that wool as a natural, biodegradable and renewable fibre and to urge consumers to “Live naturally and choose wool”.

Woolmark


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search