Home / Knowledge / News / Apparel/Garments / First batch of Wool School designers display creations
First batch of Wool School designers display creations
26
Nov '13
Wool School launched in China this year as part of the country’s Campaign for Wool celebrations. The initiative paired some of China’s best-known retailers - Anzheng, Decoster, Eachway, ICICLE, JNBY and White Collar – with fashion and textile design students from design institutions across the country.

Launched in April in a bid to introduce more students to the many natural advantages and versatility of wool, Wool School inspires students to create woollen designs under the guidance leading brands.

After six months of studies and creativity, the designs of the six student designers were displayed during Wool Week from November 22 to 24 at Super Brand Mall in Shanghai. These works displayed the creativity of the emerging designers, the maturity of native brands and the infinite possibilities of wool.

China Fashion Association vice-president and general secretary Zhang Qinghui, Campaign for Wool executive director Peter Ackroyd, and Woolmark Company country manager for China Wei Xiao-Ya attended the opening ceremony of Wool Week, together with a number of journalists from renowned fashion and trade media.

The students applied wool in various products, showing the remarkable versatility of wool. Anzheng presents a sweater and scarf for men, and Decoster brings a creative cushion in the shape of a cactus, Eachway creates elegant wool necklaces, ICICLE brings the iPad case and file folder, while JNBY presents a multi-functional handbag, and White Collar uses wool to produce a series of stylish suits.

Displayed in exhibition areas with unique brand characteristics, these works intuitively awaken visitors to the inherent charm of wool. The three-day exhibition also served as a perfect ending for this year’s Wool School-themed activities for the Campaign for Wool. 

“We are pleased to see Chinese retailers getting behind the global Campaign for Wool,” explained The Woolmark Company’s Chief Strategy and Marketing Officer Rob Langtry. “Now in its fourth year, the message about the benefits of choosing wool over other fibres is reaching more people than ever.”

Wool School offered an opportunity for Chinese young designers and local brands to form professional relationships. These woollen works reflected the students’ understanding of wool and were of Chinese original design. Campaign for Wool, under the patronage of HRH The Prince of Wales, aims to raise awareness amongst consumers globally about the unique, natural benefits offered by wool.

A series of international Wool Week events have also been held recently in Italy, the UK, Germany, the Netherlands, Belgium, Spain, Japan and South Korea to communicate that wool as a natural, biodegradable and renewable fibre and to urge consumers to “Live naturally and choose wool”.

Woolmark


Must ReadView All

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search