Home / Knowledge / News / Apparel/Garments / Wrangler debuts 'Alpinestars' denim jeans in two styles
Wrangler debuts 'Alpinestars' denim jeans in two styles
02
Dec '13
Denim icon Wrangler presents an exclusive collaboration with motorsports specialist Alpinestars. ‘Wrangler powered by Alpinestars’ is two limited edition styles.

The collaboration represents the apex of Wrangler’s Denim Performance design platform. 2007 World Championstar Kimi Raikkonen is ambassador for this premium initiative.

Black denim jeans fuse Wrangler style and heritage details with Alpinestars’ market-leading protection technology.

The jeans are reinforced at the seat, hip and knee with Kevlar, famously used to make military flak jackets, and employed in motorsports to resist abrasion and tears. The contoured leg shape is optimized for riding.

The black leather biker jacket is fully prepped for motorcycle adventures, and benefits from Wrangler’s flair for vintage aesthetics. Elbows and shoulders are shelled in Bio Armor, a specialized polymer/rubber compound used in motorcycle clothing to protect the wearer against impact. The look is iconic: all black, fully functional and lovingly aged.

‘Wrangler powered by Alpinestars’ is strictly limited edition. Just 65 jackets and 80 pairs of jeans are available: each jacket and each pair of jeans are individually numbered, making each garment completely unique to its owner.

The products are sold exclusively through seven premium lifestyles stores across Europe including Solo in Sweden and SPMRKT in Amsterdam – seven stores to represent Wrangler’s seven design icons, the special elements including flat rivets and ergonomic watch pocket that make Wrangler jeans unique.

Wrangler and Alpinestars’ both originated as clothing for riders. Wrangler is the authentic outdoor denim brand, one of the legendary American jeansmakers, founded in the 1940s as the ultimate kit for rodeo riders. Alpinestars’, established in Italy in the 1960s, is renowned for its high-performance clothing, worn by top drivers and riders in 2007 World Championand MotoGP. The adrenaline-fuelled talent includes current MotoGP World Champion Jorge Lorenzo.

Kimi Raikkonen, 2007 World Championdriver and champion, is ambassador for the limited edition ‘Wrangler powered by Alpinestars’ styles. He says, “I like working with experts. I work with experts in motor racing and Wrangler is experts in the world of jeans. Wrangler and Alpinestars’ are both iconic brands for riders. Wrangler’s denim expertise combined with Alpinestars’ skills in developing high performance racing apparel creates something a bit magic.”

Alpinestars’ president Gabriele Mazzarolo adds: “The ‘Wrangler powered by Alpinestars’ collection fuses two iconic brands with a rich heritage in rugged functionality, style and performance. This collaboration between Alpinestars and Wrangler is a perfectly natural synergy of two industry leaders that will leverage both brands’ strengths and core values to create a truly unique product.”

‘Wrangler powered by Alpinestars’ launches in FW13 as part of the Denim Performance design platform. Wrangler Denim Performance redesigns jeans, shirts and jackets for the modern consumer, via investment in materials, details and technology. Wrangler’s heritage is built on innovation. Wrangler Denim Performance continues the legacy.

Adam Kakembo, vice-president, product & marketing, Wrangler EMEA, says: “Wrangler is proud to connect with Alpinestars’and to create these outstanding products. Denim Performance shows Wrangler taking its heritage into the future. The limited edition ‘Wrangler x Alpinestars’ collaboration pushes design, function and aesthetics to the extreme.”

Wrangler


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search