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Wrangler debuts 'Alpinestars' denim jeans in two styles
Dec '13
Denim icon Wrangler presents an exclusive collaboration with motorsports specialist Alpinestars. ‘Wrangler powered by Alpinestars’ is two limited edition styles.

The collaboration represents the apex of Wrangler’s Denim Performance design platform. 2007 World Championstar Kimi Raikkonen is ambassador for this premium initiative.

Black denim jeans fuse Wrangler style and heritage details with Alpinestars’ market-leading protection technology.

The jeans are reinforced at the seat, hip and knee with Kevlar, famously used to make military flak jackets, and employed in motorsports to resist abrasion and tears. The contoured leg shape is optimized for riding.

The black leather biker jacket is fully prepped for motorcycle adventures, and benefits from Wrangler’s flair for vintage aesthetics. Elbows and shoulders are shelled in Bio Armor, a specialized polymer/rubber compound used in motorcycle clothing to protect the wearer against impact. The look is iconic: all black, fully functional and lovingly aged.

‘Wrangler powered by Alpinestars’ is strictly limited edition. Just 65 jackets and 80 pairs of jeans are available: each jacket and each pair of jeans are individually numbered, making each garment completely unique to its owner.

The products are sold exclusively through seven premium lifestyles stores across Europe including Solo in Sweden and SPMRKT in Amsterdam – seven stores to represent Wrangler’s seven design icons, the special elements including flat rivets and ergonomic watch pocket that make Wrangler jeans unique.

Wrangler and Alpinestars’ both originated as clothing for riders. Wrangler is the authentic outdoor denim brand, one of the legendary American jeansmakers, founded in the 1940s as the ultimate kit for rodeo riders. Alpinestars’, established in Italy in the 1960s, is renowned for its high-performance clothing, worn by top drivers and riders in 2007 World Championand MotoGP. The adrenaline-fuelled talent includes current MotoGP World Champion Jorge Lorenzo.

Kimi Raikkonen, 2007 World Championdriver and champion, is ambassador for the limited edition ‘Wrangler powered by Alpinestars’ styles. He says, “I like working with experts. I work with experts in motor racing and Wrangler is experts in the world of jeans. Wrangler and Alpinestars’ are both iconic brands for riders. Wrangler’s denim expertise combined with Alpinestars’ skills in developing high performance racing apparel creates something a bit magic.”

Alpinestars’ president Gabriele Mazzarolo adds: “The ‘Wrangler powered by Alpinestars’ collection fuses two iconic brands with a rich heritage in rugged functionality, style and performance. This collaboration between Alpinestars and Wrangler is a perfectly natural synergy of two industry leaders that will leverage both brands’ strengths and core values to create a truly unique product.”

‘Wrangler powered by Alpinestars’ launches in FW13 as part of the Denim Performance design platform. Wrangler Denim Performance redesigns jeans, shirts and jackets for the modern consumer, via investment in materials, details and technology. Wrangler’s heritage is built on innovation. Wrangler Denim Performance continues the legacy.

Adam Kakembo, vice-president, product & marketing, Wrangler EMEA, says: “Wrangler is proud to connect with Alpinestars’and to create these outstanding products. Denim Performance shows Wrangler taking its heritage into the future. The limited edition ‘Wrangler x Alpinestars’ collaboration pushes design, function and aesthetics to the extreme.”


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