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Thrifty customers veer towards Tuxedo suits
04
Dec '13
Tuxedo sales are on the rise as thrifty men make a wise investment, according to Tu at Sainsbury’s. With the arrival of the party season, the retailer has seen sales of their formal dinner suit grow by 85% so far versus last year.

With the option of an affordable, yet stylish dinner jacket and trousers, it is often cheaper in the long run to invest in an evening suit which can be worn again and again. From Christmas balls, through to formal weddings and proms, the tux is a timeless choice for black tie events.

The increase in sales and demand is being attributed to the ‘cost per wear’ formula, where savvy customers are counting the value of a one off purchase compared with hiring per event.

Says Sainsbury’s Head of Menswear, Seth Harrington: “Our customers are cutting the cost of Christmas by investing in our fantastically priced Tu tuxedo rather than splashing out on a one-off hire for a similar price. Following strong sales of our tuxedo jacket and trousers last year, we’re predicting almost double sales this season.”

Young men are helping drive sales of the Tu tuxedo, with over a quarter (27%) of would-be ‘Bonds’ in the under 34 age group.

Sainsbury


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