Home / Knowledge / News / Apparel/Garments / Japan's Uniqlo on a world domination mission
Japan's Uniqlo on a world domination mission
Dec '13
It still is a mystery to many that an unknown Japanese casual wear designer, manufacturer and retailer, Uniqlo, selling inexpensive, flashy yet modern clothes, became the envy of every retailer in Asia. The company now has its eyes set on worldwide expansion, and has turned itself into a “world’s top casual brand.” 

With 950 stores globally, Uniqlo has been operating in the retail space since the 1980s. But, it is in the last 5 years that the company has pushed itself head and shoulders above others and is now mentioned in the same breath as Gap, Zara and H&M.

Uniqlo is known as a brand that concentrates on innovative design and technology for clothing. It was the first company in Japan to establish an SPA (Specialty store retailer of Private label Apparel), also known as “fast fashion”, model encompassing all stages of the business--from design and production to final sale.

Uniqlo is known to promptly make adjustments to its production strategies to reflect latest sales trends and develop unique products to differentiate itself from other companies. The SPA model also allows it to minimize its operation costs.

Meanwhile, Uniqlo’s unique strength is its ability to offer moderately priced garments made with luxury materials like cashmere, Supima cotton, Merino wool and premium down. This ability of Uniqlo is backed up by its ability to negotiate directly with global material manufacturers and procure mass-volume orders at low-cost.

Uniqlo is all set to conquer the fast fashion space with sales expected to achieve the company’s 2020 target of USD 500 billion. But for now, with 70 per cent of its products made in China, Uniqlo’s prime target is to capture the lucrative Chinese market, where the luxury market is losing steam. 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search