Home / Knowledge / News / Apparel/Garments / Burton unveils US snowboarding team Olympic uniforms
Burton unveils US snowboarding team Olympic uniforms
09
Dec '13
Burton Snowboards is honored to officially unveil the 2014 U.S. Snowboarding Team uniforms that all riders representing the United States will wear during competition at the 2014 Winter Olympics.

The Sochi Games will mark the third consecutive Olympics where Burton has partnered with U.S. Ski & Snowboard Association (USSA) to create one-of-a-kind uniforms designed for riders, by riders.

The pinnacle pieces of the uniform consist of technical outerwear jackets and pants, and in addition, Burton is also supplying the 2014 U.S. Snowboarding Team with hats, gloves, base-layers and fleece to wear while competing.

"Back in 2006 and again in 2010, Burton stepped up to create the Olympic uniforms because we felt it was imperative that a snowboard company help drive the design around what riders want," said Jake Burton, Founder & CEO of Burton Snowboards.

"Just like for Torino and Vancouver, the 2014 uniform was designed around feedback from some of the best American snowboarders to make sure that the design, fit and vibe represented our sport and our country in the best possible way. I can't wait to see the riders on the podium wearing our uniforms."

To design the uniform for the 2014 Sochi Games, Burton once again turned to America's heritage for inspiration. And nothing represents Americana more than handcrafted patchwork quilts and the American flag, which are both at the heart of the 2014 uniform. After a long hunt, Burton designers found the perfect vintage quilt at an antique fair.

Then, they brought it home to Vermont where it was deconstructed and re-constructed by a veteran Vermont quilt maker in order to get it ready to replicate onto the outerwear fabrics. Following this, Burton developed a method to print exact replicas of both the quilt and a vintage American flag onto the fabric of the jackets. The end result is that the quilt pattern on the jackets looks like it was hand-stitched with patchwork squares – just like the original.

And an exact duplicate of the vintage American flag is proudly featured on the jacket's sleeve. With the design inspiration in place, the next step was to ensure that the outerwear would perform at Burton's best-in-class standards so that the athletes are warm and dry in the unpredictable weather conditions that could be encountered in Sochi.

So, Burton turned to the U.S. Army Natick Soldier RD&E Center to research and develop Burton's all new DRYRIDE Vaporshell laminate, which is showcased for the first time in the Olympic Competition Jackets. The end result is a super waterproof and breathable fabric that can stand up to any weather condition. 


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search