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Embry Holdings posts robust Q3 sales growth
Dec '13
Driven by addition of new stores, Hong Kong’s Embry Holdings Ltd witnessed impressive growth in its sales in the third quarter of this year.
Embry Holdings Ltd, which is the leading lingerie brand owner and retailer in China, posted a 17 per cent growth in sales in the three months ended September 30, 2013, from the same period a year ago.
Stores at sales which had been open for more than 12 months or same store sales witnessed single digit growth in the third quarter of 2013 from the same period a year ago.
The company saw a net addition of 136 retail outlets compared to the end of December 2012.
Total retail outlets of the lingerie brand as on September 30, 2013 were 2,257, which included 2,069 concessionary counters and 188 retail shops.
The company’s financial year ends on 31 December 2013.
The Embry Group, which was established in Hong Kong in the year 1975, has maintained its plan of adding nearly 150 retail outlets on a net basis for the full year ending December 31, 2013.
Embry’s brand presence covers major cities in China, including Hong Kong and Macau.
Its major brands include Embry Form, Fandecie, Comfit, E-bra, Iadore and Liza Cheng with each of the brands targeting a different group of customers.
To its credit, Embry’s brand Embry Form won the award for the best-selling lingerie products in the industry in China in terms of volume, sales and market share for the seventeenth straight year, which is a sign of the company’s strong brand popularity in China.

Fibre2fashion News Desk - India

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