Eric Liedtke, currently Senior Vice President adidas Sport Performance, will assume responsibility for Global Brands on an Executive Board level. After 30 successful years at the adidas Group, Erich Stamminger (56) has decided not to extend his Board contract and to leave the adidas AG Executive Board on March 5, 2014, for personal reasons.
"We are committed to giving our next generation of leaders more responsibility for the future of our Group. Following the appointment of Roland Auschel last year, we are now very pleased to welcome Eric Liedtke to the Executive Board," stated Herbert Hainer, CEO of adidas AG.
"Over the past years, Eric Liedtke has contributed to the extremely positive development of adidas both in North America and globally. We are convinced that he will lead our brands into the next era of desirability, success and growth."
Eric Liedtke, a US citizen, joined the adidas Group in 1994 as Global Line Manager for Cross Training in Portland/Oregon. During his 20-year career with adidas, Eric Liedtke has held senior management positions of increasing responsibility at adidas America, including Director of Footwear Marketing and Vice President Brand Marketing.
In 2006, Eric Liedtke moved to the adidas AG Headquarters in Herzogenaurach, Germany, to become Senior Vice President Global Brand Marketing. Since 2011, he has held the position of SVP adidas Sport Performance, responsible for all adidas sports categories globally.
Eric Liedtke is an avid athlete and passionate American football fan. He lives in Nuremberg, Germany. He holds a Bachelor of Arts degree in Journalism from the University of Madison/Wisconsin. Since 2003, Eric Liedtke has worked under the leadership and mentorship of Erich Stamminger whom he now succeeds.
Igor Landau, Chairman of the Supervisory Board of adidas AG, stated: "On behalf of the adidas Group, we would like to thank Erich Stamminger for his leadership and expertise and the many contributions he has made to the success of the Group and its brands in the last three decades."
Herbert Hainer said: "Erich Stamminger and I have worked very closely together for more than 20 years and I could not have asked for a better and stronger business partner and personal friend. I can only praise his unrivalled marketing expertise and passion for our brands. I wish him all the best for his future."
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 46,000 people across the globe and generated sales of € 14.9 billion in 2012.
Textiles | On 25th Jul 2016
Caught in a bind over high operational costs and complex tax levies,...
Apparel/Garments | On 25th Jul 2016
Earnings per share (EPS) for the second fiscal quarter ended July 2,...
Textiles | On 25th Jul 2016
Premiere Vision Paris begins from September 13, 2016, with 1,898...
Everflow Petrofils Ltd
‘An innovative technology which India needs desperately is the...
Hindoostan Innovation Centre
‘Modern technical textile is an indispensable tool for science and...
Ozone PB Spintex Limited
‘We have made huge investments to ensure quality yarn production.’
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
"We should not compare India and the West. There are things we do that...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Apparel/Garments | On 23rd Jul 2016