Home / Knowledge / News / Apparel/Garments / Comparable sales dip 6% at American Apparel in Dec
Comparable sales dip 6% at American Apparel in Dec
10
Jan '14
American Apparel, Inc., a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel, announced preliminary sales for the month of December 2013.

On a preliminary basis, total net sales were $60.5 million, a decrease of 6% over the prior year. Comparable sales decreased 6%, including a 7% decrease in comparable store sales in the retail store channel and a 1% decrease in net sales in the online channel.

Wholesale net sales decreased 2% for the month. For the year ended December 31, 2013, total net sales increased 3% to $633.9 million, with a 3% increase in comparable sales and a 4% increase in wholesale net sales.

Dov Charney, Chairman and CEO, commented, "Some of the causes of our reduced comp store sales in the month of December include:

(1) the fact that we were up against a positive 15% comp from last year; (2) a compressed shopping season, the result of Thanksgiving falling later than it has in a decade; (3) under-buying of some of our strongest selling items for the season because our management team was intensely distracted during the implementation of our new distribution center (which is now successfully completed); (4) December 2013 had one less Saturday than 2012 and unlike most other retailers we use the actual calendar in reporting comparable store sales, as opposed to the retail reporting calendar.

It is also noteworthy that our sales improved towards the end of the month (the last week of the month comparable store sales were only down 1.7%), as opposed to the beginning of the month when we felt our consumer was 'shopped out' as a result of Black Friday. Although December was disappointing, and we could face a challenging environment for the remainder of the winter, our management team is energized and we are excited about our prospects for Spring and Summer 2014 as well as for the calendar year as a whole."

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of January 1, 2014, American Apparel had approximately 10,000 employees and operated 248 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia, Japan, South Korea, and China.

American Apparel


Must ReadView All

Courtesy: VF Corporation

Apparel/Garments | On 5th May 2016

VF Corp’s Q1 2016 revenue up 2% to $2.8 billion

VF Corporation reported a rise of 2 per cent in its total revenue to...

Textiles | On 5th May 2016

Brazilian cotton prices rise nearly 10% in April

Firm demand, decrease in supply from important cotton growing...

Apparel/Garments | On 5th May 2016

Kishore Biyani named Future Retail’s vice-chairman

Future Retail has appointed its Independent Director VK Chopra as...

Interviews View All

Akshay Narvekar
Bombay Shirt Company

Kiosk marketing is a good means of marketing in the Indian apparel market. ...

Agnes Etame Yescot
Fatex Fair

How do you look at the role of fashion trade shows in connecting emerging...

Avihay Feld
Browzwear Solutions

What are the new 3D technologies available in the market for apparel...

Mr Martin Kleinebrecht
Johns Manville

Martin Kleinebrecht (40) is the Marketing Leader of Nonwovens Europe at...

Brian J. McCarthy
TechniTex Faraday Limited

Mr. Brian J. McCarthy is the Director of TechniTex Faraday Limited Sector, ...

Iago Castro Asensio
RCfil Distribuciones S.L.

<b><i>Iago Castro Asensio, International Business Manager of RCfil...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search