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China drafts two-dimensional bar code for apparel industry
Jan '14
In order to promote the application of two-dimensional bar code in the apparel industry, the Guangdong Vocational and Technical College, along with the China Textile Information Centre, the Textile Industry Science and Technology Development Centre, the China Institute of Textile Science’s Institute of Standardization, Guangdong Esquel Textile Co. Ltd. and other leading institutions and enterprises in the industry have jointly drafted the technical specifications for the two-dimensional bar code labeling applications.
According to the draft, the two-dimensional bar code label would contain information on the product related to its quality, traceability, identification and other data content.
The storage capacity in two-dimensional bar code has been dramatically improved compared to the traditional one-dimensional bar code, according to project manager Zhang Jian.
The two-dimensional code can be compressed using digital technology and the decoding device would read the graphics according to the appropriate decoding algorithm.
The regulation and use of the standard two-dimensional bar code in China’s textile and apparel industry will promote the integration and development of the textile and garment industry chain, Jian said.
A consumer can shoot the two-dimensional code printed on a garment using a smart phone with a camera, and then log on to the website, and get a lot of information as well as pictures on the phone.
Young people will not only be able to verify the information to understand the clothing brand, but can also see pictures of models wearing the apparel. For brand, this would play a good role in further spreading brand information.
For those in online sales of garments, the two-dimensional code will allow more users to quickly and easily understand the company’s product information, developing trust on the brand and thus increasing sales through Internet.

Fibre2fashion News Desk - India

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