UNIQLO the global clothing retailer, will showcase the arrival of its new spring 2014 collection with a new ad campaign featuring actress Dakota Fanning and British singer-songwriter Tom Odell to showcase the new lines.
For spring 2014, UNIQLO has created pieces made from soft, comfortable fabrics designed to effortlessly complement those who wear them and to promote comfort and individual style. A focus of the collection is on premium natural fabrics of linen and Supima cotton, which bring a desirable combination of function and elegance.
The collection will also feature UNIQLO’s core basics such as AIRism innerwear, polo shirts and denim. Focused on the colour indigo, UNIQLO has clothed them in its items featuring this classic tone, particularly its denim and linen lines.
“UNIQLO is proud to partner with these young and talented artists for our spring 2014 collection advertising campaign” -said Larry Meyer, CEO of UNIQLO USA and Fast Retailing Group Senior Vice President. “We are very happy Dakota and Tom will showcase our newest lines all across the world.”
Film actress Dakota Fanning, at only 19, has starred in more than 25 films, notably “I Am Sam,” “Man On Fire,” “War of the Worlds,” “The Twilight Saga”, “The Secret Life of Bees” and “The Runaways.” She is the youngest actor to have been nominated for a Screen Actors Guild Award. She will next be seen in the upcoming “Night Moves” and “Franny”. Last year, Dakota started her partnership with the United Nations as an ambassador for their Ending Hunger campaign.
Singer-songwriter Tom Odell, 22, won the Brits critics choice award in 2013. His debut album 'Long way down' subsequently went to no 1 in the UK and top ten across Europe. Over the last year he has toured extensively across the world from the US to Australia selling over a million records in the process.
He has just been nominated for two further Brit awards for best male and best newcomer (embargoed until 10th Jan). Tom is currently on tour in arenas across the US with long time hero Billy Joel before setting out for his largest headline tour of the UK and Europe.
The New Collection is available in – store and online from 6 February 2014.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO.
With global sales of approximately 928 billion yen for the 2012 fiscal year ending August 31, 2012, Fast Retailing is currently the world’s fourth largest apparel retail company, and UNIQLO is Japan’s leading specialty retailer.