Home / Knowledge / News / Apparel/Garments / GOW Trainer launches workout wear with heart rate monitor
GOW Trainer launches workout wear with heart rate monitor
17
Jan '14
GOW Trainer launches unparalleled workout wear integrated with a state-of-the-art Fitmitter heart rate monitor and smartphone App to give fitness enthusiasts and aspiring athletes everywhere a new inspiration to get up and GOW!

GOW Trainer is truly state-of-the-art as the only smart apparel, Fitmitter, and app combination currently available on the market, that seamlessly integrates and tracks progress in real-time and over the long-term. GOW delivers a fitness ecosystem like no other that runners, cyclists, and everyone who wants to get smart about fitness will love.

Steve Schwartz, Brookstone Vice President Merchandising and Product Development said, "The wearable tech trend is gaining momentum and Brookstone has been on the leading edge with various solutions. GOW's advanced fitness apparel is a great fit for [Brookstone] customers seeking a superior fitness technology garment to improve performance and enhance comfort."

The GOW Trainer shirt and Sports Bra are lightweight, moisture wicking, and seamless for great fit and comfort. Smart thread cardiac sensors are woven into the shirt and bra and the wireless GOW Fitmitter (heart rate monitor) attaches easily to the front. Simply put on the shirt, clip-on on the Fitmitter and GOW! GOW Trainer does the rest to track your activity and help you to be on top of your game.

The Fitmitter heart rate monitor sends cardiac performance and exercise data (activity type, duration, distance, pace, and calories burned) to the GOW Trainer app via Bluetooth wireless technology. At GOWTrainer.com, a comprehensive online training center, you can create training plans, track workout progress, analyze and share your performance and then link to specific plans, series and races.

The app tracks fitness workouts for all types of sports and activities, indoors or outside. The app also connects you to the community of "GOWers" where you can challenge others, share workouts or see who else is on the GOW to stay motivated. During a workout, you can share your progress and data with friends and exchange messages as you GOW!

Javier Garcia, Co-Founder and Chairman, of GOW said, "We are thrilled to launch GOW Trainer in Boston, and bring GOW Trainer to athletes all over the U.S. who want to get smart about making their workouts as effective and efficient as possible. Boston is a city with tremendous energy and smarts – and we're excited to 'get up and GOW' here!"

Marathoner and Boston-based "Mom On a Run" blogger Nan Hill said, "The GOW Sports Bra is comfortable and high-performing when I run or workout at the gym. Using the GOW Trainer app in conjunction, to track my activities in detail, accelerates my progress in reaching my personal fitness goals. I have more insight into how I'm doing and what I have to do next to improve. Every athlete has different ambitions, and GOW is a great product for creating custom plans that meet individual needs."

About GOW Trainer

GOW Trainer is an advanced training system based on Smart Garment technology and Mobile Applications that monitor physical activity. Our patented, wearable computing technology interfaces seamlessly with the body to provide remote, real- time, always-on access to body workout and fitness data. GOW captures data on heart rate and integrates it with variables like weather, location, or training routine.

GOW Trainer


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search