Home / Knowledge / News / Apparel/Garments / UNIQLO launches pop-up store road shows in Berlin
UNIQLO launches pop-up store road shows in Berlin
18
Jan '14
UNIQLO launches a ten week pop-up store road show from Kiez to Kiez (Berlin neighbourhoods), to connect with local communities and introduce the brand. UNIQLO will offer one iconic product at a time.

The road show kicks off in the hip Berlin-Mitte district on Torstrasse 94. On 50m2, UNIQLO will feature a selection of the popular Ultra Light Down (ULD) collection from 14th - 25th January.

On 28th January, the collection changes and UNIQLO will offer HEATTECH, which is another classic from its product line until 8th February. UNIQLO will change pop-up store locations on 10th February and again on 4th of March staying three weeks in each location. Regular pop-up store opening hours are Monday-Saturday 11am-8pm.

The road show lasts until 22nd March leading up to the grand opening of the flagship store currently planned for April.

UNIQLO's ULD collection offers lightweight, warmth and portability, along with innovative technologies. UNIQLO has used extra fine nylon yarn in its ULD, which is lighter and more durable than cotton or polyester. Traditional down is made up of down packs within the inner and outer layers of the garment to prevent feathers from poking through the outer layer making it bulky to wear and move in.

UNIQLO eliminated the need for this two-layer structure by inserting the down directly into the outer shell for unparalleled lightness and warmth. A special wax coating is used for a smoother surface texture that still allows breathability while maximising warmth by trapping in the down. UNIQLO's ULD contains 90% down and 10% feathers.

The pop-up store's ULD collection features women's and men's vests, jackets and parkas, as well as women's compact vest, compact jackets and coats.

UNIQLO


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X