Home / Knowledge / News / Apparel/Garments / UNIQLO launches pop-up store road shows in Berlin
UNIQLO launches pop-up store road shows in Berlin
18
Jan '14
UNIQLO launches a ten week pop-up store road show from Kiez to Kiez (Berlin neighbourhoods), to connect with local communities and introduce the brand. UNIQLO will offer one iconic product at a time.

The road show kicks off in the hip Berlin-Mitte district on Torstrasse 94. On 50m2, UNIQLO will feature a selection of the popular Ultra Light Down (ULD) collection from 14th - 25th January.

On 28th January, the collection changes and UNIQLO will offer HEATTECH, which is another classic from its product line until 8th February. UNIQLO will change pop-up store locations on 10th February and again on 4th of March staying three weeks in each location. Regular pop-up store opening hours are Monday-Saturday 11am-8pm.

The road show lasts until 22nd March leading up to the grand opening of the flagship store currently planned for April.

UNIQLO's ULD collection offers lightweight, warmth and portability, along with innovative technologies. UNIQLO has used extra fine nylon yarn in its ULD, which is lighter and more durable than cotton or polyester. Traditional down is made up of down packs within the inner and outer layers of the garment to prevent feathers from poking through the outer layer making it bulky to wear and move in.

UNIQLO eliminated the need for this two-layer structure by inserting the down directly into the outer shell for unparalleled lightness and warmth. A special wax coating is used for a smoother surface texture that still allows breathability while maximising warmth by trapping in the down. UNIQLO's ULD contains 90% down and 10% feathers.

The pop-up store's ULD collection features women's and men's vests, jackets and parkas, as well as women's compact vest, compact jackets and coats.

UNIQLO

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search