Home / Knowledge / News / Apparel/Garments / Turkish online retail sales surge 40% in 2013
Turkish online retail sales surge 40% in 2013
23
Jan '14
A newly released publication by Hamburg-based secondary research organization yStats.com, “Turkey B2C E-Commerce Report 2014,” indicates that Turkey is among the world leaders in B2C E-Commerce growth.

Sales in 2013 were around 40% higher than the previous year, with growth rates close to this number expected for the next three years. There were over 50,000 E-Commerce portals operating in Turkey in 2013.

The research team at yStats.com reports that the growing Internet and mobile penetration, developed logistics and high bank card use drive the B2C E-Commerce boom. Almost 50% of the population in Turkey use the Internet, and this online audience is one of the most engaged in Europe, with over 30 hours online per user in December 2012, behind only the UK.

Turkey’s Internet users are also the youngest in Europe, with this demographic group showing increasing interest in B2C E-Commerce websites. A quarter of all Internet users shop online, with the share having grown by several percentage points from 2012.

Online shopper penetration among female Internet users is growing especially fast, though there are still more male online shoppers than female. Credit card is by far the most used payment method in B2C E-Commerce transactions.

M-Commerce has a high growth potential in Turkey, with smartphone penetration of almost one-third on the total population in 2013 and increasing every year. In the 18-24 year-old group, the smartphone penetration rate is over 50%. Around a quarter of online shoppers uses mobile devices to make purchases over the Internet.

Social commerce also has a solid ground for development in Turkey, as social networks are used by over two-thirds of Internet users. Turkey is the fourth largest country worldwide in terms of Facebook users. Twitter is very close with 10 million monthly visitors.

Private shopping is a growing trend in Turkey, with private shopping clubs Markafoni.com and Trendyol.com, ranking among the top local E-Commerce companies. Over the past three years, this sector proved to be one of the most attractive for investment, receiving millions of US dollars from local and foreign venture capitalists and E-Commerce players.

Consumer Electronics and Appliances was the largest B2C E-Commerce physical product category in Turkey in terms of sales, while apparel has the highest reach of online shoppers, especially female.

The B2C E-Commerce market share of pure Internet players in Turkey was the highest in Europe in 2012. The largest player on the Turkish B2C E-Commerce market was online mass merchant Hepsiburada.com with a high one-digit market share.

In 2013, its sales were growing by +50% compared to 2012. Other players, such as store-based and online retailer of electronics Teknosa and private shopping club Markafoni.com also saw their sales increase significantly, while local online food delivery company Yemeksepeti expanded to the Middle East under the Foodonclick brand.

yStats


Must ReadView All

Indian apparel exporters losing competitiveness by 9%: AEPC

Apparel/Garments | On 24th Nov 2017

Indian apparel exporters losing competitiveness by 9%: AEPC

Indian apparel exporters want a higher reimbursement of central and...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Vietnamese footwear exporters need to prepare for EV-FTA

Apparel/Garments | On 24th Nov 2017

Vietnamese footwear exporters need to prepare for EV-FTA

Vietnamese leather and footwear exporters must comply with the...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search