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Dickies debuts workwear fall 2014 lines at Outdoor
23
Jan '14
Leading global workwear maker Dickies will debut the Fall 2014 collection at the Outdoor Retailer Winter Market. The collection builds on the brand's workwear heritage with innovation in their performance apparel, outerwear and core men's, women's and kids' offerings. The new product developments expand Dickies' efforts to create purpose-built apparel that helps workers get the job done right.
 
"For over 90 years, Dickies has made purpose-built apparel designed to perform no matter what the challenge," says Dickies Marketing Chief Matthew McCartin. "We produce trusted, top quality apparel at an unmatched value that's comfortable whether you're hard at work or active outdoors."
 
New highlights for the Fall are led by the incorporation of CORDURA fabric and denim into select men's performance apparel and outerwear. Dickies will also introduce lightweight and bonded Work Tech Fleece for men and women; as well as new men's lightweight, waterproof Dickies Raingear for protection from the elements. These new styles were constructed with purpose-built fabrics that provide comfort and protection in cold weather elements and work environments.
 
"Our product strategy at Dickies utilizes the latest industry developments to produce hard working apparel that workers can rely on for any situation," says Brian Sheedy, Head Merchant for Dickies. "Our Fall 2014 collection features industry-leading technology – like CORDURA brand fabric – to ensure Dickies continues to provide relevant, comfortable and dependable workwear."
 
Men's Fall 2014 Product Highlights:
 
Dickies Performance System with CORDURA Fabric – Dickies adopts the legendary, durable CORDURA fabric in five new products. Two jackets and three pants will be introduced: the Dura Duck Premium CORDURA Classic Fabric Hooded Jacket (three colors), the Dura Duck Premium CORDURA Classic Coat (three colors), the Dura Duck Premium CORDURA Classic Canvas Fabric 5-Pocket Pant (three colors), the Dura Denim Premium CORDURA Fabric 5-Pocket Jean (two denim washes), and the Dura Duck Premium CORDURA Canvas Fabric 2nd Layer Pant (one color). 
 
Each item will feature CORDURA fabric throughout the garment, with lightweight and breathable materials and attributes like abrasion resistance and durable water repellency (DWR).
 
Dickies Performance System Work Tech Fleece – This lightweight, poly-bonded fleece is smooth on the outside and brushed on the inside. The line will feature durable water repellency (DWR), allowing fabric to stay warm and dry. Three new styles of the DPS Work Tech Fleece will be introduced for men – including both hoodie and pull over designs in an array of colors.


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