Home / Knowledge / News / Apparel/Garments / Nike unveils 'Tight of the Moment-Magical Kaleidoscope'
Nike unveils 'Tight of the Moment-Magical Kaleidoscope'
28
Jan '14
The Nike Tight of the Moment is an exercise in exploration. Through experimentation with unique patterns, colors and inspirations, the franchise has elevated the intersection of athletic performance and artistic design.

This penchant for exploration led the Nike design team to Japan. There it partnered with Yuko Kanatani, marking Nike's first collaboration with an independent artist for the Tight of the Moment project. 

“Yuko’s fun, playful and exciting style of art was something we found quite special,” says Kelly Tweeden, the Vice President of Global Design for Nike Women’s Training.

The collaboration yields a collection of three tights that will debut beginning late January 2014. The first of these is the Nike Tight of the Moment-Magical Kaleidoscope. Its bright and bold pattern is a natural extension of the colorful work Yuko creates. However, the project’s design process pushed the Tokyo-based artist well outside her comfort zone.

“At the beginning of the project, needing to match my drawings to a moving body was quite a hurdle,” Yuko says. “But it was also very inspiring and interesting to have outside direction and try something new.”

Yuko was asked to tailor her illustrations to a body map provided by the Nike Sport Research Lab. A body map uses athlete-informed data to show the location of an individual’s muscles and heating and cooling zones. Using this as her compass, Yuko created three-dimensional drawings to match these key areas of the body.

For example, the NTM-Magical Kaleidoscope features pops of colors and shapes aimed to highlight leg muscles in a flattering fashion. Digital sublimation technology, which employs a heat press to send ink from a printed picture onto a piece of fabric, transferred Yuko’s art onto the tights.

To picture a body in motion, Yuko looked to the circus, envisioning a fantastically colorful environment rich with movement and music. Yuko used colored pencils to bring this vision to life.

“Performance is typically achieved through science,” Yuko says. “But mood impacts performance as well, and since visuals influence one’s mood, I looked to create colorful and cheerful artwork. I wanted to lift the spirits, and thus the performance, of those wearing the tights.”

Yuko’s dynamic aesthetic complements the tight’s performance attributes. Soft Nike Dri-FIT fabric pulls sweat away from the skin to help keep athletes dry and comfortable.

The NTM-Magical Kaleidoscope comes in two Nike Pro styles, the Nike Pro Tight and Nike Pro Sports Bra. The print will also be featured on the Nike Studio Wrap Pack. The NTM-Magical Kaleidoscope will be available in select retailers and on Nike.com in China and Sweden beginning Jan. 28 and globally on Jan. 31. The collection's remaining two designs will roll out in the coming months.

Nike


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search