Home / Knowledge / News / Apparel/Garments / Charles Owo launches “Hidden Treasures" campaign
Charles Owo launches “Hidden Treasures" campaign
28
Jan '14
CHARLES OWO announced the launch of its new underwear campaign, featuring its latest underwear collection.  The new campaign conveys the “hidden” style of a man and a much more vibrant side of CHARLES OWO, and challenges the misperception that men cannot be bold, stylish and fashionable in their underwear.

The campaign builds on CHARLES OWO’s existing product offerings for the man who is extremely passionate about his style and has a very staunch sense and respect for quality and craftsmanship that goes into creating his clothing and accessories.

The designs for the underwear from CHARLES OWO were conceptualized with the modern gentleman in mind. He is someone who appreciates the finer things in life, vibrant, confident, bold, and always far from ordinary. 

The new campaign shows the evolution of CHARLES OWO as a brand. It is a different, vibrant, fun, and passionate side of CHARLES OWO, marrying the undeniable quality and craftsmanship the brand is known and loved for in the men’s fashion industry.  CHARLES OWO aims to be a brand consumers will leverage for the authority on everything a gentleman will need to accessorize and enhance his image.

CHARLES OWO is a luxury brand in the men’s fashion and style industry. CHARLES OWO has a wide variety of accessories and underwear boxers and briefs for the gentleman with a very staunch sense for quality and craftsmanship in fashion for men. Current products in the value chain for CHARLES OWO include: Ascots, Bow Ties, Classic Ties, Knitted Silk Ties, Wool Ties, Scarves, and Underwear, the latter includes boxers, briefs and lounge shorts.

Charles Owo


Must ReadView All

Courtesy: VF Corporation

Apparel/Garments | On 5th May 2016

VF Corp’s Q1 2016 revenue up 2% to $2.8 billion

VF Corporation reported a rise of 2 per cent in its total revenue to...

Textiles | On 5th May 2016

Brazilian cotton prices rise nearly 10% in April

Firm demand, decrease in supply from important cotton growing...

Apparel/Garments | On 5th May 2016

Kishore Biyani named Future Retail’s vice-chairman

Future Retail has appointed its Independent Director VK Chopra as...

Interviews View All

Brent Blum
Accenture

How do you envision the future of wearables in the fashion industry?

R.S.Jalan
GHCL Ltd.

What are the major economic indicators in the polyester yarn sector? What...

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Mr Ambrose Chan
DSG International (Thailand) PLC

Mr. Ambrose Chan discusses the vast world of baby and adult diapers from a ...

Kerem Durdag
Biovation II LLC

<b><i>Kerem Durdag, CEO, Biovation II LLC, provides an insight into future ...

A. B. Telasang
Gherzi Eastern Limited

A. B. Telasang ,M-Tech in Textiles from VJTI Mumbai has 11 years of rich...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search